“Cloud-based DAM”....what does it mean? What are the advantages? How does it affect me?
In simple terms, it means that our software runs in a virtualized server and storage environment where Widen can add and subtract virtual servers if there is a spike, or a lull in usage of our customers digital asset management (DAM) sites.
Amazon, (yes, the internet retail website) has an extremely large virtualized server and storage network called Amazon Web Services (AWS). Software developers can “rent” storage space and virtual servers in order to run their software rather than having to build their own server room and buy and install physical hardware. In that scenario, you always have to have enough hardware and internet bandwidth to handle your busiest time. Unfortunately, when there is a lull in activity, that hardware is still sitting there costing money.
In Amazon’s virtual environment, Widen can spin up servers during a trade show where demand for product images are high. We can also take down servers on the weekend when activity is low.
AWS offers Widen huge advantages in security, storage, redundancy, scaling, and speed. Widen realizes great increases in efficiency and cost savings, which we then are able to pass on to our customers. We’ve put together a video that outlines these main points and shows how and why Widen chose Amazon’s network to build its DAM software platform on.
For more information, get in touch with a Widen DAM Advisor.