How the Widen Collective uses Amazon Web Services

by ,

“Cloud-based DAM”....what does it mean? What are the advantages? How does it affect me? 
In simple terms, it means that our software runs in a virtualized server and storage environment where Widen can add and subtract virtual servers if there is a spike, or a lull in usage of our customers digital asset management (DAM) sites. 
Amazon, (yes, the internet retail website) has an extremely large virtualized server and storage network called Amazon Web Services (AWS). Software developers can “rent” storage space and virtual servers in order to run their software rather than having to build their own server room and buy and install physical hardware. In that scenario, you always have to have enough hardware and internet bandwidth to handle your busiest time. Unfortunately, when there is a lull in activity, that hardware is still sitting there costing money. 
In Amazon’s virtual environment, Widen can spin up servers during a trade show where demand for product images are high. We can also take down servers on the weekend when activity is low. 
AWS offers Widen huge advantages in security, storage, redundancy, scaling, and speed. Widen realizes great increases in efficiency and cost savings, which we then are able to pass on to our customers. We’ve put together a video that outlines these main points and shows how and why Widen chose Amazon’s network to build its DAM software platform on. 

Topics: Product Updates

comments powered by Disqus

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Like what you're reading?

We can send you our best articles.

Widen Wins!

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

Read the article


Justifying DAM Guide


Read this guide to learn how to calculate and justify the value of DAM to your organization

Get the free guide


Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

Get the free guide


Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

Get the guide


Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

Get the guide


Are you ready for a DAM solution of your own? Get Started