Online video content has become an extremely popular form of entertainment and source of information for hundreds of millions of people across the globe. This is reflected by the success of such websites as YouTube, and a huge increase in the number of video marketing assets produced and put into action by companies and not-for-profits from a wide variety of sectors. Video content makes up some of the most valuable marketing assets that a company has at its disposal. For this reason, the ability to properly manage videos has taken on a great deal of importance.
Here are a few key points for how to manage videos online:
Centralized hosting and a good search engine – Software as a Service hosting providers can help to store and distribute your videos from one place for easier, more cost-effective management of these important resources than by hosting them on various in-house servers or storage devices. The combination of centralized hosting and a good search engine is necessary for quick and easy retrieval of video content. Being able to rapidly find those videos saves a tremendous amount of time and garnishes the marketing department with a sharp adaptive edge.
Host video assets in the cloud – Marketing videos are popular because they are able to show so much and captivate a wide variety of senses to inform, entertain or persuade. However, this rich content comes at a price and the payment is made in big chunks of storage. If video content is kept on in-house servers, the cost of storage can reach the point of bankrupting your organizations limited IT resources. Elegantly avoid a crash or putting any strain on your network by hosting all of your video content with a DAM asset management service provider that leverages cloud computing resources for greater scalability. In other words, the provider safely hosts your video content in secure sites that don’t use your company’s servers and you have all the capacity you need to grow.
On-demand transcoding capabilities – Whether a business grows and expands is a function of the adaptability of its marketing department. Marketers in different areas and dealing with different situations will require video assets formatted and adapted to a variety of needs. For this reason, the ability to transcode video content into any format should be considered a key aspect of video content management. Ideally, users (not just administrators) of the DAM system should be able to easily transcode assets into required formats on-demand.
Online video management is just as an important aspect of marketing with video content as is the production of quality videos. Since it plays a major role in determining the success of marketing campaigns that use video content, companies need to be careful about how to manage videos online. Remember, YouTube is an awesome destination for videos – but YouTube is not a digital asset management tool for businesses that want to stay competitive in today's complex marketing climate. Learn more about how Widen Video Asset Management solutions help companies manage videos online or request a demo to see it live.
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