I wanted to take a crack at the Dr. DAM persona played by Jake, so I’d like to share this true story. All names have been changed to protect the identity of those involved, and no animals were harmed in the making of this post.
DEAR DR. DAM: I’m struggling with image management. I feel as if we take a picture, use it once, and then it vanishes. We have files located all over and this recurring theme is burned into my brain. I recall my Manager frantically shouting “Go find a picture of a chicken breast, and if you do not find it in less than 5 hours, schedule a photo shoot! We have an important deadline!” Needless to say I did not find any, all the while knowing there are at least 8 or 9 of them somewhere! Another problem is we have another department that does this very same process, and we may have the perfect image for them to use already, but they never ask (and vice versa). I feel like we are wasting so much time and money searching and scheduling photo shoots! Is there anything that can be done?
DEAR SCHEDULE A PHOTOSHOOT SAM: If this story doesn’t scream image management software, I don’t know what will. Photo shoots are expensive and re-shoots because of misplaced assets are un-called for. You could practically pay the month’s subscription to DAM SaaS for the price of a photo shoot. A web-based digital asset management tool help you centralize all your images in one repository, complete with full metadata searching for quick and easy retrieval. All you need to do is log in, type the words “chicken breast” and your 8 or 9 images are there for immediate use in whatever format you’d like. No longer would you need to scrounge through countless hard drives to find that one image. I hesitate to even get into “Roles and Permissions” or “Video Management” in fear that you have already stopped reading and are currently running around jumping for joy.