Importance of Product Images for Consumers

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Guest Blog Post from Amanda Jenny, Widen Client Services Assistant, regarding Widen color management and prepress services

We’ve all heard Confucius’ famed quote “a picture is worth 1,000 words” at least 1,000 times.

Online, pictures are worth more than words, they’re worth dollars. But how many dollars depends on how effectively product images "speak" to customers.  Just like textual product descriptions describe a product in detail, enlarged images and alternate views better describe products... And many products cannot be fully described with words.  The images we create for display both the front and back view with an option to view images in a larger window.

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According to a 2007 survey of online shoppers by the E-Tailing Group:

  • 77% are “very to somewhat” influenced by the quality of content (descriptions, copy, images and tools) when deciding to purchase from an online retailer.
  • 79% “rarely or never” purchase a product without complete product information.
  • 76% believe content is insufficient to complete research or purchase online “always,” “most often” or “some of the time.”
  • When faced with incomplete information, 72% go to a competitor to research product information further.

The quality of Reebok’s product can be determined, in the consumers’ eyes, by the quality of digital images we supply their online retailers. 

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