This first video kicks off a series of four new videos about why digital asset management should be atop a marketer’s list of priorities. In this segment, we talk about getting more from your digital assets by leveraging digital asset management systems to enable improved repurpose-ability of your digital media and brand assets.
Watch the video to learn more about increasing Return on Marketing Investments with Digital Asset Management.
Think about how much it costs to create your rich media assets – photo shoots and retouching or video shoots and editing. Digital asset creation requires weighty investments in careful planning, preparation and execution.
Digital Asset Management allows you to get the most out of your digital assets by passing along the benefits of these investments to others in the digital media value chain that can help you do more and get more from your digital assets – marketing, sales, PR, vendors, partners, agencies, dealer channels, etc.
DAM tools allow these people to get these digital assets immediately, with ease, in usable formats. You can track the use to have the intel to know who’s using your assets and how often. You can get more from your digital assets by reducing administrative time spent trying to find these digital assets in addition to conversations with and about your IT resources that you shouldn’t have to worry about.
Watch the other videos part of this series:
For more information, download the white paper: How DAM Can Help Achieve Top Marketing Priorities