Ink: Where Art, Science and Manufacturing Collide

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You probably know that it takes four colors of ink to make a photo come to life on a printing press - cyan, magenta, yellow and black. But do you know how that ink came to life?

Even if you live in an RGB world and don't print very much, the story of making ink is a fascinating one. Thin, transparent films of ink are everywhere you look - printed books, magazines newspapers and catalogs, sell sheets, signage, pakaging, labels, POP displays, etc..  And we tend to overlook all of the work that goes into making ink - the extremely tight tolerances, the proper mixures of powdered pigments and the sticky, gooey varnish known as the vehicle. The quality control steps are everywhere.   

I've always found the "How things are made" videos very interesting. And the nine minute video clip above produced by The Printing Ink Company is no different. To me there is someting very organically satisfying about scraping off thick, wet chunks of squishy colored ink as it comes through the steel rollers.  

But maybe that's just me.  

Topics: Creative, Marketing

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