It has been rumored all week that Apple will be releasing
their highly anticipated software development kit (SDK) for the iPhone on March
6th. This is a massive move
in opening the previously locked iPhone platform. It’s well known that a high percentage of
iPhones are hacked and running third party applications, but this would allow
for the development of applications that could be loaded to the unit without
voiding any warranties or having to “unlock” the phone from its exclusive carrier
contract with AT&T.
While this is a rather standard practice for mobile carriers
and mobile devices, digital asset management has allowed for open integration
for quite some time. By using SOAP and
Widen’s API configuration, we have been able to integrate with other internal
workflow applications, CRM applications and even failing foreign digital asset
management systems that aren’t able to be abandoned by some clients.
The overall openness of Widen’s applications allow for a
higher level of marketing execution, creative support and sales
enablement. This capacity has led to a
partnership exclusively with Salesforce.com and has enabled several clients to
work with their marketing assets in a familiar environment while also allowing
for brand approved materials to be distributed in a timely fashion.
The iPhone SDK may not be exciting to non-users, but it
should. Revolutionary gadgets have
constantly been the engine promoting change in technology related
industries. What this means is that your
standard, clamshell phone could soon be enabled to read your Outlook calendar,
send emails and even work with things like spreadsheets and PDFs.
Digital asset management is no exception to this
inspiration. Workflow management and
photo approval processes are all procedures that could benefit from being
accessed from a mobile platform. With a
constant development and testing cycle, Widen will be able to keep up with a
rapidly changing industry and serve clients at a higher level with a cutting-edge
services and applications that will allow them to venture to territories
previously unexplored and possibly even unimagined.