International Marketing and Branding with Digital Asset Management

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This is the fourth video in the series of Widen customer interviews with Jim Scarlata, Senior Marketing Operations Manager for Knaack LLC. In this segment, Jim talks about how Widen digital asset management services support organizations with multiple brands internationally. The Knaack brand’s focus is mainly in the United States. However, Knaack has a sister brand internationally, Ridgid, that is supports its business expansion internationally. Widen's DAM system  provides Knaack the ability to create a multi-branded user interface (UI) to support the various international audiences accessing the same digital asset library, but segmented for different brands and a look to match. Watch the video to learn more about international marketing with digital asset management.

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