Revamped DAM resource offers educational content and community connections
Widen has been in the business of ‘visual asset management’ since 1948, when the company opened as a plate engraver for local newspapers. Fast forward almost fifty years to 1995, when we began developing digital asset management (DAM) software.
Since then the company has become a leading provider of cloud-based digital asset management software, gaining decades of experience in all aspects of DAM — from selecting a system to implementation to organization and regular maintenance tasks.
Which makes us excited to share our knowledge on the updated informational site at DigitalAssetManagement.com. The site was originally launched in 2002, and recently underwent major changes in look, experience, and content. The new site provides resources, news, and connections for professionals in the world of digital asset management.
“We created this educational initiative to extend our culture of knowledge sharing and transparency to the market,” said Widen CEO Matthew Gonnering. “Since we launched the original site, DAM has taken a central position in the marketing technology ecosystem, and we felt the website needed a refresh to reflect this change. We are committed to making DigitalAssetManagement.com a vital resource for everyone who works with visual assets.”
Site visitors can now find information about what DAM is and how it supports content workflows. The site includes expert opinions and accounts from DAM users that span all roles and levels of familiarity. Content marketers, creatives, archivists, IT professionals and more will find information relevant to their work.
Given the rising interest in digital asset management as a way to organize, access, and distribute rich media, the decision to revamp this educational resource came at the perfect time. The content developers have backgrounds in journalism, marketing, product management, and event management, providing information on crucial topics in DAM from a variety of viewpoints.
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