IPA Premedia Leaders Luncheon Video from Graph Expo

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The video from the 2008 IPA Premedia Leaders Luncheon held last month at Graph Expo in Chicago is now available for viewing online.  Listen to panelists Matthew Gonnering, senior vice president of sales and marketing for Widen Enterprises; Damien Gough, president and CEO of Platinum Imaging; Alex Sarkisian, executive vice president, Schawk, Inc.; and Michael Shannon, senior vice president of global operations for SGS (Southern Graphic Systems) International talk about how their focus has shifted from selling what their organizations do to understanding what clients need and developing solutions based on those needs.  Watch the video online now

In the company overviews section, Matthew discusses how Widen has evolved as a 60 year old company based on providing prepress services to a provider of software as a service technologies assisting with the creation, management and distribution of digital media, while leveraging a strong adherence to high service levels. 

In the section about selling propositions in a difficult economy, Matthew described how Widen helps companies manage and distribute digital media in line with marketing strategies for controlling brand consistency and creating process efficiencies without straining the internal IT infrastructures.  He discusses how the software as a service model impacts total cost of ownership when considering the staff, software technology and IT infrastructures necessary to support digital asset management processes and marketing operations.  Matthew introduces Widen’s outlook on digital asset management systems being an enabling technology and serving as the single source of maintaining images and videos for online publishing with the concept of “one internet, one file.”

In the last section of the video on value-added services, Matthew discusses how Widen has created a product roadmap of technologies and services by recognizing the unarticulated demand of the market by understanding customer needs and applying internal expertise to deliver value-added solutions of what the customer ultimately wants.

Learn more about The Association of Graphic Solutions Providers at www.ipa.org.

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