As employees, customers, citizens, and patients, we rely on in-the-moment, contextual, and rich digital experiences in our daily lives. If these experiences don’t meet our needs, we’re more than willing to go to another firm. To keep up, companies across verticals invest in content marketing to support creating engaging, interactive content. Digital asset management (DAM) solutions today play a central role in keeping up with this rise of interactive and rich content.
During this webinar, guest speaker Anjali Yakkundi, Senior Analyst at Forrester, will discuss how DAM must support modern marketing objectives via:
- Greater marketing agility
- Marketing and experience technology ecosystems
- Better content optimization
Together, Anjali and I will explore how trends in cloud, convergence, and content analytics are shaping how marketers are making the most of DAM today.
Register now for this 60-minute webinar on Wednesday, April 13, at 12:00 p.m., CST.
This special webinar is for marketers and technologists new to exploring DAM systems and those who seek to keep up with the latest DAM trends. Registrants will receive a complimentary copy of the new Forrester report covering DAM trends and vendor landscape ($2495 value).
You may also take interest in the latest G2 Crowd Grid℠ report for Digital Asset Management | Spring 2016, based on user reviews and customer satisfaction ratings.
We hope to see you there!