Justifying Investments in Digital Asset Management

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Since the Aberdeen Group Report, The Marketers Guide to Justifying Investments in Digital Asset Management, came out, we've been speaking with all sorts of organizations from various vertical industries – manufacturing, retail, healthcare, financial services, insurance and non-profits to name a few – about their marketing operations and digital media management practices.  Organizations of all shapes and sizes are learning more about leveraging Digital Asset Management technologies for enhancing brand management and improving return on marketing investments with greater ability to reuse, repurpose and re-channel existing digital media assets.  Is DAM right for you?  Where do you stand? 

How do you compare with the Aberdeen Study participants and others researching DAM systems?

Where's your marketing content?

...compared to the Aberdeen Study participants

Top 4 Ways Companies Store Marketing Content


What's your #1 reason for investigating or implementing DAM solutions?

...compared to the Aberdeen Study participants

Top Pressures Driving DAM

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