On April 4, Widen will be hosting a webinar on video asset management that will be open to customers and non-customers alike. Over time, we’ve learned that finding the best ways to manage and distribute video in a DAM system has perplexed people.
Happily, we’ve got our very own subject matter expert here at Widen HQ. His name’s Al Falaschi, and he’s letting us (and you) take a little dive into his video guru head.
Here’s a smattering of the video-related topics we’ll touch on below, however, tell us what you’re most interested in learning about and take the 1-question survey.
Codecs and bitrates: Why they matter
No single video format works across all browsers and devices—but your audiences aren’t about to make excuses for you or switch devices and browsers when your video content isn’t viewable right away. You’ll learn how getting a handle on the significance of bitrates and codecs can help you use your DAM software to ensure your video always works where, when and how you need it to.
With so many ways to store your video, what should make it into the DAM system?
You use your DAM software to feed video assets to partners marketing in diverse channels. That means that they have diverse video needs. How can you make sure you’re addressing all of their unique video challenges so that your brand is as well represented as possible without putting making your management process … well … unmanageable? We’ll show you some best practices for file format options, optimal bitrates, and other specifications.
We’ll also go over some of the things you ought to be communicating to production houses if you’re outsourcing your video work.
How on-the-fly file conversions work
Saving videos—or any digital assets for that matter—in multiple formats can be a pain. Not to mention the fact that it makes updates and corrections to those assets progressively more difficult to implement. That’s why Widen’s DAM software allows you to store one master file and convert to other formats as needed to fulfill any given order. We’ll explain how this works, how best to capitalize on the technology, and what it means to your workflows and bottom lines.
Sound like your cup of tea? Register for the webinar today! We hope to see you there on April 4 at 12:00 p.m. (CST).