How does a global organization effectively launch a DAM solution and what are best practices for operating an enterprise-wide DAM system? It’s a great question. Especially since the old days of managing digital assets using email or leveraging shared hard drives are long gone. The speed of business today won’t stand for it. Technology has increased the rate at which change happens in the world and businesses have to keep up. This means, in part, using new software to work smarter, faster, and more effectively across the entire marketing organization. Organizing and launching this initiative has it's challenges in any sized organization, but there are very unique roadblocks and opportunities to mobilizing Digital Asset Management in large, multi-billion dollar, global businesses.
The focus of our new white paper, Best practices for deploying and managing DAM in the enterprise, is to help large organizations understand how to develop buy-in and adoption from their peers and executive team for the use of a digital asset management system. It highlights the experience of Charlie Gray, former Marketing Digital Systems Strategy and Operations Manager at Motorola Mobility, who led the launch and ongoing operation of Motorola’s DAM system. The system houses over 50,000 digital images and videos. Under Charlie’s leadership, it became a highly secure and useful tool for more than 4,000 users around the world. But, a DAM system cannot work by itself. It takes people, processes, and time to make the system an effective tool for meeting business needs.
Key topics covered in this white paper:
- Governance and security
- Business needs
- User Service Level Agreements
- System adoption and buy-in
This is a great piece for any organization looking for more information about deploying a digital asset management solution that will scale. Get it here!
Get more great digital asset management resources at the Widen resource center. Or, request a consultation to have a personal conversation with one of our DAM advisors.