Our 2016 spring/summer webinar schedule is out, and we’re excited to be offering a variety of sessions ondigital asset management (DAM) trends, best practices, and our products. Read on for the full list, including:
- How to get analytic data on your content
- DAM as marketing technology
- The value of DAM for professional sports teams
- Implementing your Media Collective site
- DAM best practices – hosted by software review site G2 Crowd
- Smartphone photo skills
Our webinars are free and open to everyone, and all registrants will receive a copy of the slides and recording of the session.
Without further ado, here’s the 2016 spring/summer Widen webinar lineup.
The best of the Widen Workshop NYC
Tuesday, May 17, 12:00 PM CDT
On May 4th, we hosted the first ever Widen Workshop in New York City. Over 40 customers from 25 companies joined us to connect with each other and Widen staff, hear about exciting product feature in the works, and meet one-on-one with customer experience managers.
In this 45-minute webinar, Jake Athey and Sam Schnepf will bring you the best of the Widen Workshop NYC –covering the state of Widen, cool customer stories, and user engagement best practices.
Insights and the Widen Media Collective
Thursday, May 19, 2:00 PM CDT
Attend this 30-minute webinar with Lexy Spry and learn the basics of Insights – the Media Collective’s integrated analytics app.
The Insights application allows you to study and measure asset engagement, repurpose high-performing assets, investigate how to increase user engagement, and demonstrate the value of your Media Collective site.
Improve your game plan for visual media
Tuesday, May 24, 12:00 PM CDT
A dynamic DAM can boost your brand regardless of industry. Professional sports teams need to reach multiple audiences across media sources, making them ideal DAM users.
Join Michael Benford, Director of Creative Services of the Atlanta Falcons, and video expert Al Falaschi of Widen to hear how the Falcons (NFL), Atlanta United (MLS) , and the new Mercedes Benz stadium utilized Widen's Media Collective software to manage and distribute all of their visual media, including images, logos, creative documents, and more. For an overview of the topic, see the blog post about their presentation at the National Sports Forum.
Implementation and the Widen Media Collective
Thursday, May 26, 1:30 PM CDT
The thoughtful implementation of a DAM is key to creating the best experience possible for users and benefitting your organization’s bottom line. Join Lexy Spry for an overview of the Media Collective implementation process, including kickoff, site configuration, importing assets, finalizing metadata, and engaging system users.
Capitalizing on the DAM trends in MarTech
Thursday, June 15, 12:00 PM CDT
A DAM system can be a powerful driver for creating and sharing engaging content, providing meaningful experiences to audiences, getting the most value out of your assets, and enabling agile marketing techniques.
Jake Athey and Deanna Ballew will talk about where DAM falls in the marketing technology (MarTech) ecosphere and why it should be a key part of your MarTech stack.
Best Practices in DAM with G2
Thursday, June 16, 12:00 PM CDT
We’re joining software review site G2 Crowd to look at data, products, and product categories used by companies with 1000+ employees to investigate the challenges large organizations face when it comes to managing digital assets, or content.
Content hubs & intelligent content trends
Wednesday, June 29, 11:00 AM CDT
With the rise in digital marketing automation, everyone is looking for ways to manage intelligent content – meaning it’s scalable, discoverable, adaptable, and more. As a content hub, DAM can do all that and connect content to people who need it, like media partners, agencies, vendors, sales teams, distributors, and customers.
Jake Athey and Nina Brakel-Schutt will lead this webinar.
Smartphone photo skills
Thursday, June 30, 11:00 AM CDT
The heart of the internet is rich media and for good reason – nothing is more powerful than an eye-catching image. These days, most people are shooting with a smartphone camera. Why not? They’re portable, powerful, and easy-to-use.
Whether you’re shooting for personal and professional reasons join us for this webinar with our in-house photographer Mark Pajari to learn how to make the most of natural lighting, choose the best background, and frame your shot. He’ll also do some editing demos directly from his own phone.
DAM Basics: Benefits, ROI, and building use cases
Tuesday, July 12, 12:00 PM CDT
This is the first is a two-part series on the basics of DAM, covering the fundamentals of finding a system, estimating the value, and understanding user needs. We’ll cover:
- How DAM can benefit your organization
- Determining return on investment (ROI) of a DAM
- Building personalized use cases to prepare for vendor demos
Throughout the series by Laurel Norris , we’ll cover the DAM adoption path and the role of an administrator.
DAM Basics: Implementation and administration
Tuesday, July 26, time 12:00 PM CDT
In the second session in the DAM Basics series, we’ll talk more about the setting up and maintaining a DAM system, including:
- Developing metadata and taxonomy
- The role of a DAM admin
- Implementing a DAM system
Are there topics you would like to see covered in a webinar? We would love to hear your idea. Contact us now.