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Level of Risk for Digital Asset Management Implementations

by Matthew Gonnering, May 15, 2009

If you are meticulous about the management of your brand, you are highly likely to use a digital asset management system to support your business branding initiatives.  If you are meticulous about the management of your risk, you should be using the software-as-a-service model as the delivery method for the DAM system.

Why is the DAM SaaS method less risky than the installed?  I was in beautiful downtown Madison, WI at the University of Wisconsin this morning and I was inspired to communicate the risks.  Check out the video.

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