Live from the Creative Transitions Conference

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Kristina and I have been exhibiting at the C2 Creative Transitions Conference this week talking with designers and creatives who are learning all sorts of info to develop their inner super genius.  When asked “What does Widen do and why are you here?” the simple answer was “we help you manage all the stuff you create.”  That was a pretty good answer, but most people wanted to hear a bit more about our creative software.  To do a little better… “we help you manage your time so that you can ‘do design’ – not administrative tasks.” 

Our exhibit booth had on it “Empower your digital media.”  What does that mean?  We know you can create great media… now put it to work – make it perform…  Catalog it so that it can be found; share it so it can be repurposed; publish it so it can be consumed; and track it to realize an ROI.   In a nutshell, that’s how we help creative and marketing people “empower their digital media.” 

I saw an article the other day and liked the tagline to one of the upcoming events featuring Google Apps – "Don’t worry about I.T."   If you’re in creative or marketing, we don’t want you to worry about I.T. timelines lowering your ability to be more efficient because your projects aren’t high enough on the I.T. priority list.    

We presented our rich media management solutions for digital asset management, ad & brochure building, project collaboration and Backdrop photography workflow management and had some great discussions with people that absolutely “got it!”

  • Easily create an a secure online image library
  • Increase collaboration, communication and accountability
  • Reduce capital expenditures with high I.T. investments
  • Create workflow efficiencies upstream and downstream
  • Become more agile in the ability to deploy and maintain assets across multiple media channels

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