If you’re involved in the world of digital marketing, you’ve probably heard a lot of buzz lately about digital asset management (DAM) — the process of centralizing, managing, and sharing your digital files. Every competitive organization should have a system in place to harness the explosion of digital assets they’ve been creating and accumulating over the years.
But, how do you know what to do with your digital assets and how do you determine what kind of digital asset management system is right for your organization?
Like all solutions, digital asset management solutions are designed to solve a problem. That problem isn’t a creative problem, marketing problem, or IT problem. It’s a business problem and the better you are at defining that problem up front, the easier it will be to find a DAM system that meets your needs. That’s why a digital asset management strategy is so important. You need to be prepared before you jump in because DAM systems aren’t apples to apples — in cost or functionality — and one system may better support your business goals than another.
When looking at DAM systems, you need to ask yourself questions like:
- What problem(s) are you trying to solve with a DAM system?
- What kind of system can your culture support now and in the future?
- What does your current asset workflow look like?
- Who should have access to your digital assets and why?
- What kinds of digital assets do you have and how many? (Video, audio, photos, logos, PDFs, PPT, InDesign)?
- What kind of system structure do you need in order to organize your digital assets for easy storage, access and sharing?
To help you think through these types of questions, Widen offers a range of consulting services. From DAM strategy development (solution strategy, taxonomy/metadata strategy, governance strategy) to brand strategy, to admin consulting, our experts work to align your organization around the tough decisions that need to be made. We have over 60 years of experience managing the asset lifecycle, so we know how to help identify the best approach to reach your organizational goals.
So the next time you hear the buzz about DAM, remember to think through your business goals and set your sights on a solution that will help you achieve them.
Contact us today for a free 30-minute phone consultation! We’ll have a preliminary conversation about your situation and help determine the right steps to move you forward.