March On Digital Asset Management

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March On Digital Asset Management High hopes for 2011 and a more positive outlook in general had marketing teams more than ready to increase market share and advance their brand equity in January. With the end of the first quarter at hand, it’s time to take a moment and assess how well you are meeting those goals set at the beginning of the year.

There is a good chance that your company has considered acquiring some type of DAM software or there may already be one in place. If you are fortunate enough to have a fully implemented DAM system that is working for you, then there is a good chance that the turbo-like efficiency that comes from working with such a fantastic tool for marketing is keeping you ahead of the game. Are you using or planning to use a DAM SaaS solution? If, on the other hand, you are still lacking digital asset management tools, then you are already at a disadvantage and need to incorporate this into marketing strategies as soon as possible to catch up with companies who are using marketing asset management programs.

Here are a few reasons why now is the time for implementing a DAM system:

    • Foster greater productivity with DAM – The ability of Digital Asset Management software to keep assets highly organized with little effort results in an equally high measure of efficiency while the ease of using DAM as a marketing tool helps all users focus on key tasks for greater productivity.


    • Benefit from cloud DAM storage and bandwidth – Marketing materials in digital formats take up a great deal of resources and especially so when high def videos make up much of a digial media library. Using in-house bandwidth for distributing such valuable assets not only has the potential for slowing things down at company headquarters, but it also handicaps the versatility of your marketing materials. These concerns become null, however, when using cloud DAM systems with unlimited storage and sufficient bandwidth for all remote users.


  • Extend the power of your corporate campaigns – An online DAM system makes sure that partners anywhere in the world have immediate access to materials needed to kick off wide-reaching campaigns. The centralized control that is a basic feature and benefit of digital media asset management also ensures that distributed partners and sales channels are only using approved brand assets. This in turn becomes a powerful tool for advancing brand control and building brand equity.

Implementation of online digital asset management will keep that fresh momentum going strong until the end of the year and if you get DAM Software as a Service, you will start effectively using it in a flash with the help of a dedicated project manager and training for all users. Sign up for a free Sandbox trial to see how well DAM as a service works for marketing or download the white paper "Why DAM Should Be Your First Technology Investment for 2011."

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