Marketing Tech Talks originated at Widen as a way for our staff to learn from other marketers and marketing technologists. During Tech Talks, practitioners share their marketing strategy stories and how technology has played a role in them. The group also talks about common marketing problems and how people, process, and technology work together to create solutions.
We started strong with a steady lineup of smart and informative marketers and technologists. Jeff Coon of Stream Creative shared how they help marketing and sales teams align effectively. Jen Mauerman of Wisconsin Distributors talked about how they use social media to drive traffic to their website. After those and a few more, we started to see that more marketing technologists were out there looking for people to connect with, so we decided to make Tech Talks bigger.
Now our Tech Talks have expanded to serve more than just Widen employees. Groups have been started in Madison, WI, and Denver, CO, so far, and they're now open to the public! The goal is for marketing technology practitioners to gather and learn from each other by sharing marketing strategies, solving problems, and developing an understanding of the core competencies and principles of marketing technology. Those are marketing, agile, resourceful, technical, entrepreneurial, culture, and hero.
The latest Tech Talk interview is with John Kuehl, cofounder of mobile foodie app Hankr. John brings a well-rounded perspective with experience leading successful marketing teams and starting Hankr. He focuses on mobile technology, photography, leadership, and content strategy. John is also a great speaker and a warm and friendly person to relate to.
Check out a few of the tweets that came from John’s interview.
The key to Tech Talks is that their focus is practical and educational. The ultimate goal is to help empower practitioners in their roles and to provide the skills to lead technology-oriented marketing decisions and projects in the marketplace.
Future Marketing Tech Talks, with more to come!
March 23: Interview with Spencer X. Smith, co-founder of AmpliPhi
April 27: Interview with Andrew Foxwell, co-founder and CEO of Foxwell Digital, Social Media Advisory Firm
May 25: Interview with Melissa Seipel, Senior Visual Brand Manager at Kerry Ingredients
June 15: Interview with Ashley Powell, Business Development Manager at Bendyworks
July 27: Interview with Dave and Michael Neelson, filmmakers at Storyfirst Media
August: Interview with Bridget O’Connor, owner of O’Connor Connective
September: Interview with Joey Guido, owner at Cuppa SEO
Become a member of the community to start connecting!