My Marketing Strategy Calls for DAM to Execute at a Tactical Level

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DEAR DR. DAM:  I’m Trent, a marketing director for a manufacturer of top-of-the-line tactical apparel and uniforms.  You know that Sprint commercial with the fire fighters and the walkie-talkies…I’ m going to keep it simple like that and limit the bull.  First, I need help storing all of our files in one central location.  Next, we like the ability to control templates that would be used by our business partners and sales channels.  We want dealers to enter a brand asset management software system through our dealer portals and allow them to customize templates, or grab images and logos for promotional use.  This talk about digital asset embed links looks like an important component, along with single sign-on user authentication and robust video asset handling capabilities.  We use Salesforce.com, so we’ll take the Widen integration for DAM and media builder seriously.  So, I don’t really have any more questions for you, as I think you realize I know what we need.  Can I just get your blessing that this is a sound business decision?


DEAR NO BULL TACTICS TRENT:  I like your style.  Are you sure you don’t want to balance the budget or get clean water too?  You have a good handle on your digital asset management needs.  Widen is said by the analysts to be a down-to-earth DAM SaaS provider.  They’re a good choice to give you technology and service, without any bull – what you see is what you get.  You’d be a good speaker at a DAM conference with attitude and drive like that!

Dr. DAM

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