My Take on DAM. Period.

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Guest Blog Post from Sean Banahan, Widen Sales Executive


About every digital asset management expert in the world has opened on what a DAM system should mean to you, the customer.  This is my own stab at the topic.  DAM should be more than just a simple repository of rich media.  The DAM platform should be the base of your entire digital media environment.  DAM should feed all of your media portals and websites so partners, agencies, offices, vendors, your boss and your grandmother can go to the get the latest image, logo, commercial or brochure they need.  Digital asset management solutions should tie into your creative workflow processes so marketers and creatives aren’t working in multiple application environments.  Likewise, there should be an integrated front with existing CMS and WebCMS solutions.  Even CRM solutions like direct mailing and marketing applications should be hooked into the DAM tool.  DAM is more than just a place to store and version images anymore.  It should reside under and behind your entire digital media environment. 

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