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DAM Pros Share Their Implementation Stories in a New Podcast Series

by Nate Holmes, February 7, 2018

DAM Implementation Podcast Series

Purchasing and implementing a digital asset management system can feel overwhelming. There are new concepts to learn, stakeholders to educate, budget to earn, and aggressive timelines to meet, all while there’s a lingering fear of what happens if we invest in process and system changes and end up in the same disorganized, convoluted place we are right now.

Hear from others who know what it feels like to be starting with a mess. Learn from others’ experiences of implementing their DAM system and preparing to support their organization’s growth over time.

We’re excited to announce a new podcast series for those preparing for, thinking about, and working through a DAM implementation. Each podcast episode is a 20- to 30-minute conversation with those people who have implemented the Widen Collective® and work with the software on a daily basis.

In addition to releasing multiple shows on Thursday, Feb. 8, 2018, the Widen team has also produced oodles of soundbites and blog content to further help DAM enthusiasts get to grips with cloud-based solutions. What’s more, the show will soon be available on Google Play, iTunes, Stitcher, and YouTube!

Listen as host Bill Banham chats with executives from multiple departments such as creative, operations, and marketing. Guests are from multiple industries including manufacturing, broadcast media, retail, and agency environments. Guests include Sheryl Connor (Exactech) Jeanne Duncan (Behr), Sandra De Biasi (Varian Medical Systems), Megan Peck (YETI), Mike Michonski (Total Traffic & Weather Network), and Jason Kuhl (Daktronics).

Episode topics include:

  • Getting ready for the DAM kickoff
  • Leading groups and managing access during the implementation stage
  • Understanding and evaluating integrations between DAM and third-party systems
  • Developing your brand strategy
  • Designing a marketing technology map which leads to success

List of the first Widen Implementation Podcast episodes

Interview with Michael Shattuck - Widen / Formerly at New Balance

Bill Banham and guest Michael Shattuck discuss Michael’s experience of selecting and implementing Widen’s DAM solution. Michael is a software implementation consultant at Widen and is formerly the global brand imaging manager for New Balance. He shares 360-degree insights and lessons from the perspective of a former customer and as a current Widen team member!

Listen to episode 1

Interview with Sandra De Biasi, Varian Medical Systems

Listen to the show to hear about Sandra’s experiences and lessons learned on how to harness the power of the Collective to grow the brand at Varian Medical Systems.

Listen to episode 2

Interview with Mike Michonski, Total Traffic Weather Network

Bill Banham and Mike Michonski chat about Mike’s experience related to rolling out and maintaining the Collective. Mike is national production director at Total Traffic & Weather Network, which is the leading provider of traffic, transit, news, and weather information in the United States, reaching nearly 200 million listeners each month.

Listen to episode 3

Interview with Megan Peck, YETI

Bill Banham and Megan Peck chat about her experience and the challenges involved in rolling out the Collective. Megan has served as YETI’s digital asset librarian since October 2016. Listen as she offers tips for making the rollout and continued use of the Collective a big success!

Listen to episode 4

Interview with Richard Carlson, Masco / Behr / Kilz

Bill Banham and Richard Carlson talk about Richard’s experience of selecting and implementing the Collective. Richard is the marketing applications administrator for Masco and Behr Process Corp (Behr Paint). He was originally hired by Behr in 2015 to administer the Collective before becoming an administrator for other marketing apps such as the Workfront Project Management System.

Listen to episode 5

Interview with Jason Kuhl, Daktronics

Bill Banham chats with Jason Kuhl about Jason’s experience of rolling out and maintaining the Collective. Jason is senior graphic designer at Daktronics.

Listen to episode 6

Interview with Colleen Raccioppi, Exactech

Bill Banham and Colleen Raccioppi discuss her experience of selecting and implementing the Collective. In her role as marketing communications senior manager at Exactech, Colleen crafts the company’s messaging, communicates corporate initiatives to domestic and international partners, and builds relationships with global offices and distributors around the world. Listen as she shares experiences and and lessons learned on how to harness power of the Collective to grow her company’s brand.

Listen to episode 7

Interview with Jeanne Duncan, Masco / Behr / Kilz

Bill Banham interviews Jeanne Duncan at Masco Coatings Group. Listen as Jeanne talks about her experience in setting up and launching the Collective.

Listen to episode 8

Listen to more episodes from the Widen Implementation podcast series here.

Topics: DAM

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