Purchasing and implementing a digital asset management (DAM) system can feel overwhelming. There are new concepts to learn, stakeholders to educate, and aggressive timelines to meet. There might even be concerns that this investment won’t improve workflows as anticipated.
If you have similar thoughts and feelings, you aren’t alone. Many of our customers felt anxious about the launch of their Widen Collective® site. But with the help of the Widen’s Implementation team, they have replaced these worries with DAM success stories. We've captured their experiences in our DAM implementation series on the Widen podcast, designed for anyone who is thinking about, preparing for, or working through a DAM implementation.
In each podcast episode, Bill Banhan has a 20- to 30-minute conversation with customers who have implemented the Widen Collective® and use it on a daily basis. Guests are from industries ranging from manufacturing and retail to broadcast media and agencies.
Episode topics include:
- Getting ready for the DAM kickoff
- Leading groups and managing access during the implementation stage
- Understanding and evaluating integrations between DAM and third-party systems
- Developing your brand strategy
- Designing a marketing technology map which leads to success
Highlights from the implementation series episodes
Interview with Jodi Levin, Autodesk
The Collective is Autodesk’s third DAM system. Jodi Levin, their DAM administrator, said that the first two didn’t live up to expectations and were difficult to use. And so understandably, her team had some concerns going into their third implementation. In this episode, she shares how they used teamwork — and lots of thoughtful planning — to launch their Collective site with great success. Read more about Jodi’s story or listen to the episode now.
Interview with Lauren Castellanos, Shiseido
As the Executive Director of Global Architecture at Shiseido, Lauren manages the martech needs for all six of their corporate brands. She shares how their implementation process was organized into three key steps: get people excited, build the metadata taxonomy, and then configure the site. Read more about Lauren’s story or listen to the episode now.
Interview with Ellen Maly, Pegasystems
Ellen Maly was the catalyst for bringing a DAM solution to Pegasystems. As their Global Brand Director, she helped select the Collective and led their implementation process. Her biggest priority leading up to their implementation was getting everyone on board. Read more about Ellen’s story or listen to the episode now.
Interview with Mark Marsocci, Mariner’s Museum and Park
As the Director of Digital Services at the Mariner’s Museum and Park, Mark Marsocci is in charge of all of the digital assets for the organization, including collection-related images, brand assets, and event materials. Read more about why they selected the Collective to be their central source of truth, and lessons learned throughout their implementation process or listen to the episode now.
Interview with Richard Carlson, Masco / Behr / Kilz
Richard Carlson is the marketing applications administrator for Masco and Behr Process Corp (Behr Paint). He was hired in 2015 to administer the Collective, and now also manages other platforms in their martech stack. Read more about how his team selected and implemented the Collective or listen to the episode now.
Listen to more episodes from the DAM Implementation series on the Widen podcast here.
Note: This article was originally published in February 2018 and has been updated to include new podcast episodes and implementation stories.