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New Types of Digital Assets – The Social Background and Online Video Player

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Guest blog post by Nate Holmes, Widen Marketing Intern

How we use the web for marketing, advertising, public relations, branding and just plain ole’ relationship-building is constantly evolving. There are more and more ways to share and exchange information; with that, come more programs to manage and with those programs come more digital asset types for you to create, manage, distribute and publish.

Social Media Backgrounds are one simple, yet important component of your brand's identity. Social media is becoming more and more integrated with business — marketing, branding, customer service and PR. There always seems to be a new way out there to connect with people—but maintaining a consistent face to the market in each space can be tough. You want to make sure that your brand is presented consistently across all of those customer touch points, but can’t afford to spend too much time always starting over. The best way is to use a digital asset management system, so you can reuse and repurpose those assets for disparate social networking platforms and optimize each asset for the dimensions of each platform’s unique layout. You may think that creating a background for your brand’s Twitter account(s) or YouTube channel is a one-time deal, but doesn’t it make sense to modify and repurpose them to fit new ad campaigns, brands, promotions and events instead of starting over every time? To ensure these new types of digital assets can be easily controlled, maintained and repurposed, you’ll want to add these to your digital asset library.

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These new types of digital assets require centralized, controlled management for brands because they’re certain to change over time and they represent a blend and flow of new digital media assets used and received by hundreds or thousands of people.

Check out the Widen social networks and let us know how you use social media to get better results.

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