We're always looking for ways to help inform people's decisions about digital asset management. For instance, we recently hosted a webinar on managing video assets with DAM software. This was a great success, and we found that there's a deep interest amoung people in DAM marketing communications in issues related to some of the more technical aspects of their media libraries.
There's a good chance you have some experience with the divide that can sometimes form between an organization's marketing teams and its IT staff. That divide can slow a brand down and keep it from realizing its full potential, as it puts cutting edge tools and strategies out of reach. To address that problem, some are introducing marketing technologists to their teams.
Marketing technologists, generally speaking, are charged with bringing special technical knowledge to a marketing operation, supporting the creative ideas of communicators without putting an undue strain on IT.
Mark Davey (of the DAM Foundation) teamed up with us to produce a new white paper titled, "Digital Asset Management and the Marketing Technologist." The white paper explains some of the functions, benefits and qualities of a marleting technologist. Having someone like this on your staff helps not only more effective administration of your DAM system, but all of your othe tech-intensive workflows as well. And what do you really do anymore that's not tech-intensive. Whether it's your cloud-based DAM software, social media or e-commerce, there are technical aspects to just about everything your marketing teams do.
Take a look at the white paper and let us know whether you have a marketing technologist at your organization. If so, what have the benefits been? What is the marketing technologist's role in advancing your brand?