It's tough to get away from constant mentions of the importance of “social” in marketing. We all know it matters. We all know we should be there. What we're not usually so sure of is how best to use it.
But that doesn't mean you can ignore social. In ways that no other media do, social networks give you a means of giving your organization a face, reaching millions of people, and also creating meaningful one-to-one connections with your fans, followers and (excuse the corny term) tweeps. How could you even think of not making full use of your digital asset library in a space like that?
To start you down the path of social media success, we've joined forces with with the DAM Foundation’s Mark Davey to produce a white paper titled “Rise of the social enterprise: How the right DAM software can open new possibilities of shares, likes, comments, +1's and retweets.”
In the white paper, Mark Davey takes you through some of the highlights in the brief history of social media. How has social media grown over the years? What platforms are optimal for what kind of messaging? The paper answers these questions and also gives you a look into how digital asset management can make your efforts in social media more effective and efficient.
As with any other marketing communication, DAM software makes your organization leaner and meaner by cutting the fat out of your workflows and enabling your talented team members to refocus their energies and repurpose their time to bring more direct benefit in creative and strategic areas.
How do you and your brand use social media? How long does it take you to share and publish a week's worth of social content? Chances are that, no matter what your answer is, there are ways to get a greater return on your time investment by adopting practices and systems that help you streamline processes and avoid unnecessary redundancies. Social marketing has at least that much in common with your communications in other channels, and effective rich media management is no less valuable a tool to achieve your goals there.
Download the white paper: Rise of the social enterprise