Each year, several organizations from publishing to advertising, and media to retail produce and use hundreds, if not thousands, of digital assets as part of their marketing communications efforts. These images often have licenses and usage terms that can range from royalty-free, to rights-managed to wholly-owned, making the management of usage rights over time a challenge. With an explosion of digital media in the marketplace, it’s no longer optional for organizations to keep track of their licensed digital assets. It’s essential. Failing to do so can result in copyright infringement and hefty unplanned costs or even liability.
Widen’s new whitepaper, Digital Asset Management and Managing Licensed Assets, discusses five key ways that DAM can help organizations better manage their licensed assets and improve workflows.
- Custom metadata
- Governance and automatic monitoring
- User roles and permissions
- End-user license agreements (EULAs)
- Image watermarking and digital watermarking
This is a great piece for organizations that want to know how to make licensed assets part of the DAM workflow and save time and money. Get the new white paper here!