This series of posts features a video interview with Augusto Rovegno, Business Development & Programming Manager, at HSM – one of Widen’s newest international customers. As the organizer of the World Business Forum and World Innovation Forum, HSM is a company dedicated to the organization of events, conferences and seminars for the executive and C-Level community. HSM customers include Fortune 500 companies, CEOs, entrepreneurs, businessmen, leaders, and politicians – mainly people who are top decision-makers in their field. In operation for over 20 years, HSM has transitioned from a purely events-based company into one of the most unique multimedia management companies in the world.
In this first video, Augusto talks about how HSM started to look for improved solutions for Digital Asset Management as a result of their company expansion into multimedia spaces, specifically the online and the mobile spaces. In dealing with the ever growing demands of Web and mobile content, there's the requirement for content to be present in several platforms and several formats simultaneously. He explains how HSM was initially constructed around providing events involving a physical presence. Then, he explains, how they started to turn into a television and audio-visual based company. HSM’s transition has pushed them explore and expand their presence into as many platforms as possible. Naturally, being in the digital space requires HSM to have the capability of managing digital content and media assets the best way possible.