New Widen infographic shows why digital asset management is a critical component in the marketing technology ecosystem

by ,

We believe DAM, as an engine for building enjoyable customer experiences, is the foundation to the marketing technology ecosystem.

DAM represents the piece of the martech puzzle that provides central command for deploying visual content and rich media assets that help marketers connect with customers. 

In an age where companies across all industries are creating and managing thousands of digital assets to better connect with customers, DAM is a critical component to powering efficient and effective marketing operations.

In this new infographic, we show how DAM fits within the enterprise marketing technology ecosystem. DAM facilitates the complete content lifecycle, from creation to distribution and beyond. Integrating DAM systems with other marketing technologies is core to leveraging content and data for optimal marketing experiences.

True to form, Widen exists to help creative and marketing teams connect marketing content across these four areas:

  • To create and capture new content
  • To manage and organize existing content
  • To share and distribute relevant content
  • To analyze and track successful content


We created this infographic to show why DAM is a digital marketing priority as evidenced by its critical nature to support today's top marketing priorities.

Why Digital Asset Management is a Critical Component in the Marketing Technology Ecosystem

Click here to view the full infographic

Research sources include:


For more information, check out this blog post showing Widen’s position in the marketing technology ecosystem.

Request a demo to see Widen’s digital asset management solution in action.

Topics: Content, Marketing

comments powered by Disqus

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Like what you're reading?

We can send you our best articles.

Widen Wins!

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

Read the article


Justifying DAM Guide


Read this guide to learn how to calculate and justify the value of DAM to your organization

Get the free guide


Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

Get the free guide


Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

Get the guide


Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

Get the guide


Are you ready for a DAM solution of your own? Get Started