The era of the isolated digital asset management system is a thing of the past. DAM is now an integral component to creative and marketing workflows and the technologies used across the modern marketing organization. What is emerging today is a hybrid of digital asset management (DAM) and content management system (CMS) – a true marketing command center that manages the creation, organization, distribution and analysis of content and serves as the “single source of truth” for your organization’s marketing content.
Ideally, the tools organizations use to manage their content ought to support a true 360-degree approach that enables them to source and share content from internal as well as external sources. The latter may include user-generated content, co-branded and third-party branded content, social media content, media from stock photo sources and other sources outside of the internal marketing team and its agencies or contractors.
In Widen’s new whitepaper, we explore the challenges marketers face in finding, managing and utilizing content today. We also cover the content management features missing from the typical CMS and work to help you find the best fit solution for you to have a closely integrated CMS and DAM system that offers a wealth of benefits to content marketers.
Contents of this new whitepaper include:
- Overview of the challenges content marketers face today
- Why CMS-based asset management is not enough
- Reasons to integrate your CMS with a DAM system
- Business advantages of a CMS/DAM integration
- Understanding the DAM value drivers
- Widen’s approach to CMS/DAM integration
This is a great piece for marketers and technologists seeking a greater understanding of the value of a true DAM-CMS integration to optimize the efficiency and effectiveness of all branded content. Get the new white paper here!
Get more great digital asset management resources at the Widen resource library. Or, contact us to talk with one of our DAM advisors about the power of a truly integrated digital asset management customer experience.