New Widen Whitepaper: The Digital Asset Lifecycle

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Understanding the Digital Asset Lifecycle: Defining and Connecting the Four Stages

If you work in marketing or creative, you know what it’s like to deal with lots of files. Between artwork, photos, videos, versions, and approvals, things get complicated fast. As difficult as they can be to deal with, these digital assets are key to representing and selling your company or product.  

Our new whitepaper, Understanding the Digital Asset Lifecycle: Defining and Connecting the Four Stages, takes you from brainstorming and creation to archival options through the four core lifecycle stages:

  1. Creation
  2. Management
  3. Distribution
  4. Preservation

Along the way, it provides tips for staying organized and how a Digital Asset Management (DAM) system can save time, money, and staff. A well-organized DAM solution can streamline the digital asset lifecycle to help you get the most value out of current and future assets by facilitating approvals and version tracking, making distribution quick and easy, and keeping files accessible for those that need them.

So regardless of your role, take some time to learn about the digital asset lifecycle and how it can be improved. Download the white paper today!

Get more great digital asset management resources at the Widen resource library. Or, talk to an advisor to have a personal conversation with one of our DAM advisors.

Topics: Content, Marketing

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