DICK’S Sporting Goods also delivers email marketing messages to subscribers for the NHL Conference Champions and Stanley Cup Champions. Pittsburgh Penguins fans received an email showcasing the availability of the official locker room tee shortly after the Eastern Conference Champion was declared.
Widen works with the Adidas Sports Licensed Division in creating and distributing digital apparel samples for the NHL, in addition to the NBA and NFL. Concurrent with the NBA Finals, the NHL’s hot market is the Stanley Cup Playoffs. The same digital sampling process is applied for the NHL as it is for the NBA and NFL. One main difference, however, is that the NBA goes with the Adidas brand, whereas the NFL and NHL use the Reebok brand. Both brands are part of the Adidas Sports Licensed Division.
These images may be too small to notice, but the logos on the inside back behind the neck are even different—Adidas for the NBA and Reebok for the NHL.
All Adidas digital samples regardless of the league are housed in the Widen hosted digital asset library. Access controls are regulated via roles & permissions and asset groups. See the full post on the NBA Hot Market to learn more about Widen’s process and benefits of digital sample production and distribution for the apparel market.