No Foolin’ - We’re SaaSing Back with Digital Asset Management

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We’re SaaSing back at the conventional wisdom of IT because DAM doesn’t need to be so difficult! Read our article in today’s ECM Connection newsletter—SaaSing Back without Getting Smacked. Here's a bit from that article...

Gartner put out a report in 2008 that indicated the SaaS model has become increasingly popular during the last three to four years. The report said more than 40% of organizations have used SaaS for more than three years and nearly 90% of organizations surveyed expect to maintain or grow their usage of SaaS, citing the following as primary reasons for adoption:

Immediate Deployment
SaaS services are immediately usable and begin returning on the investment immediately.

Service is Just as Important as Technology
Service providers supply implementation, training, software, integration, maintenance, upgrades, and support as part of the total package and are staffed to handle each component themselves.

Infinite Scalability

Software-as-a-service providers are already geared up to handle scalability so when you need to go from 100GB to 100TB, even for 24 hours, you can do it and only pay for what you use.

Lower Price Points and Total Cost of Ownership
Service providers are sharing in the power of user communities, shared technology, and innovation to keep costs down and price points that make installed software pricing look ridiculous. Also, no additional resources needed in a complete software-as-a-service model. No extra IT maintenance is required.

It’s the start of a new month, new quarter and new victories to be had… Are you ready to start increasing your Marketing ROI with Digital Asset Management?

When marketing teams implement Digital Asset Management software technologies to centralize, repurpose and track marketing and brand assets, they’re better equipped to:

  • Maintain brand consistency and compliance across all media channels and selling channels in different geographic markets
  • Reduce time to market with new campaigns by finding existing materials quickly and easily in ready-to-go file formats appropriate for the intended purpose
  • Eliminate redundancies creating and distributing assets by reducing the need to recreate lost assets or depend on slower, manual processes for sending files
  • Get internal teams and external partners on the same page with access to the same library of marketing and sales materials, collaboration tools and collateral customization

Widen makes it simple because 100% DAM SaaS provides you with a guided implementation (including training), automatic upgrades, and powerful web-based DAM without the burden on your internal IT resources.

We’ve reloaded our Demo site and invite you to check it out! Get acquainted with web based digital asset management and take the tour on your own.

Self-Guided Tour - The Widen "Guest Pass"

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Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards

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