Do you want to do more with video this year? Are you equipped to manage and repurpose video content quickly and easily?
If the results of this study are similar to your situation, Widen video and media asset management solutions can help you (and your channel partners / clients) be more effective online marketers in 2009.
Here’s what PermissionTV’s online survey of 400 senior marketing and media execs found:
67% identified online video as a primary focus of their 2009 digital marketing campaigns.
Brand awareness was cited by 71% of respondents as the foremost value of online video, followed by lead generation (47%), customer retention (44%), and customer conversion (41%).
The survey also found that 33% of respondents expect their 2009 digital marketing efforts to be least affected by budget cuts, ahead of traditional marketing (24%), trade shows (21%) and guerrilla marketing (14%).
Do you agree? What are you going to do about it?
DAM is of greater value as the backbone of digital marketing efforts. Widen Digital Asset Management and Video Asset Management solutions help marketing organizations centralize, transform and distribute digital assets, while minimizing added costs for implementation, training, upgrades, security, software usage and infrastructure scalability. Widen video hosting services can provide marketing organizations with a clear ROI.