Online Marketing with Video in 09

by ,

Do you want to do more with video this year?  Are you equipped to manage and repurpose video content quickly and easily?


If the results of this study are similar to your situation, Widen video and media asset management solutions can help you (and your channel partners / clients) be more effective online marketers in 2009. 


Here’s what PermissionTV’s online survey of 400 senior marketing and media execs found:  


67% identified online video as a primary focus of their 2009 digital marketing campaigns.


Brand awareness was cited by 71% of respondents as the foremost value of online video, followed by lead generation (47%), customer retention (44%), and customer conversion (41%).


The survey also found that 33% of respondents expect their 2009 digital marketing efforts to be least affected by budget cuts, ahead of traditional marketing (24%), trade shows (21%) and guerrilla marketing (14%).


Do you agree?  What are you going to do about it?


DAM is of greater value as the backbone of digital marketing efforts.  Widen Digital Asset Management and Video Asset Management solutions help marketing organizations centralize, transform and distribute digital assets, while minimizing added costs for implementation, training, upgrades, security, software usage and infrastructure scalability.  Widen video hosting services can provide marketing organizations with a clear ROI

comments powered by Disqus

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Like what you're reading?

We can send you our best articles.

Justifying DAM Guide

justifying-digital-asset-management

Read this guide to learn how to calculate and justify the value of DAM to your organization

Get the free guide

 

Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

Get the free guide

 

Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

Get the guide

 

Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

Get the guide

Recent

Are you ready for a DAM solution of your own? Get Started