DAM comes in lots of flavors. Buyers in search of the best DAM software need to get a handle on three basic delivery models. This doesn't refer to the offerings, digital asset management tools, or ease of use of the systems in question. Those factors can and should be assessed at some point, but before reaching that part of the DAM system decision buying process, you need to understand how to best match models for accessing your DAM system and assets with your marketing needs and processes.
If you work for a large company, you might have everything you need for some sort of on-premises DAM solution. These are the DAM systems that are installed on site and hosted on company servers. The vendor sells the program to your company, it gets installed and that's it. Typically, these types of DAM systems are entirely managed by the company IT department and all hosting is carried out on company servers. For this reason, this type of DAM system is really only even feasible (with few exceptions) for large companies that already have the infrastructure in place for managing the system and hosting a big corporate image library.
But even large companies run into problems with an on-premises DAM systems. One big issue concerns the goals and productivity of the IT department. Usually, SaaS DAM systems are conducive to greater, more meaningful productivity, because they free If IT to focus on other tasks that relate more directly to the company’s growth. Vendor service generally includes system management, updates and upgrades. Another big benefit of SaaS DAM systems is hosting digital assets in the cloud instead of keeping them on in-house servers. This way, they don't take up company bandwidth or slow down your networks.
The third main category for digital asset management systems is the open-source software. Buyers are always tempted by these types of systems because the usually low costs seem to immediately outweigh any possible disadvantages. However, buyers usually aren't aware of the barriers they can run into once the system has become fully adopted. Unlike SaaS DAM systems, the in-house IT department carries out all integration, upgrades, and any changes that need to be made. Some changes might be a piece of cake, but with others can be a bear. Further, open-source DAM put the onus for constantly upgrading and improving the system on your own IT talent, which means you either need to invest heavily in expanding IT or accept that they won’t give time to other tasks.
Learn more about the different DAM system delivery models from this white paper to find the most appropriate one for the needs of your company.