Not too long ago, artificial intelligence (AI) was just a concept from science fiction movies. But today, AI is changing the status quo of entire industries — including marketing technology (martech). When it comes to digital asset management (DAM), image recognition software has a valuable and growing role in metadata creation by automatically tagging assets during the upload process.

Microsoft Excel is a versatile spreadsheet software program with broad applications that countless organizations utilize every day. But is Excel a database management system that businesses should be using for product development or tracking? Simply put: no. 

Here are six reasons why using Excel as a product database could end up resulting in wasted time and money...and aggravation. Learn more about how robust product information management (PIM) software is a better option.

Being able to leverage your content from a centralized location is one thing, but being able to optimize it based on how it’s being used is another. This ability extends the value of your digital asset management (DAM) system and ensures your teams can collaborate, coordinate, and control your brand across its entire content lifecycle — from creation to archive. 

Data-driven decisions are one of the key DAM success factors and should be leveraged to maximize your DAM investment. These decisions are also pivotal to your brand’s success. Informed by the right DAM metrics, you can foster a more mature brand that excels across all five brand management pillars: strategy, people, process, technology, and impact. 

So how can you reap the benefits of your content data? It starts with understanding exactly what it is, where it can take you, and how to use it.

The steady growth in e-commerce sales over the past three decades has been significantly accelerated by the coronavirus crisis. Research from McKinsey found that since COVID-19, there's been a 15-30% increase in consumers who make purchases online, suggesting that digital shopping is here to stay.

Every year Forbes publishes a list of the world’s most valuable brands. These companies span a wide range of industries, products, services, and solutions. But one thing they have in common is that they all have mastered the art of branding.     

Branding is the creation and coordinated use of names, logos, slogans, designs, and other attributes associated with a company or product. Brands also use emotional elements, like photography and videos, to establish and nurture relationships with their consumers. The better the relationship, the better the brand recognition.

Marketing teams are always looking ahead, preparing for deadlines that will bring the next big campaign or project to life. But it’s important that they also periodically look back, and review all of the content that’s been created. Conducting a content audit gives teams a holistic view of their content inventory, helps them identify gaps, and surfaces opportunities for repurposing or reuse.

While there isn’t a one-size-fits-all approach to a content audit, there are four major steps that any team or business can do. Plus, there are tools to help make the process more manageable.

Digital files are a fact of life for any modern business. In marketing, every product launch, event, and campaign is made possible through the creation and use of a myriad of digital files. Keeping it all organized can be an overwhelming challenge!

That’s where file management comes in. File management is the process of storing and organizing digital data so it’s easy to find and use. It ensures that information is stored safely, and creates efficiencies across workflows. Let’s learn more about the benefits of file management, and how to choose a system that’s right for your business needs. 

To sell a consistently high-quality product, your business needs to follow an orderly set of production processes for every product run. Using a product data management, or PDM, system allows your engineers to document every piece of production data and easily access it at any time.

Marketers today can no longer win on price or quality of offering alone. The competition is just too fierce. It seems there’s always another brand doing it better, quicker, and with a more steadfast method for keeping customers coming back for more. 

So what’s the answer? To gain the competitive advantage, you must adopt a customer-first approach that puts experience at the heart of your strategy. No matter when and on which channels people encounter your brand, you must deliver the same positive, superior customer experience each and every time. 

To do this, you need to strategically manage the content you use to communicate your brand. By doing so, you can act smarter and move faster to facilitate deeper audience connections, inspire action, and ultimately deliver a customer experience that’s second to none. Here’s what you need to know. 

In 2020, 85% of businesses use video as a tool in their marketing strategy. That’s because video works — it can increase traffic, leads, sales, and audience understanding. But, it only works at an enterprise level if you store and distribute your videos strategically.