“Our main goal with implementing the DAM was distribution. How is this going to surface on the web? On our mobile apps? That was really our goal.” – David Anthony, Technology Consultant

Widen and WNDYR announced today that they are partnering to simplify martech integrations for companies that use Widen’s digital asset management (DAM) platform. As Widen’s full-service integration deployment partner, WNDYR will handle managed and custom integrations. The partnership will improve the speed, quality, and variety of martech integrations available to Widen customers.

When’s the last time you took a step back from planning and creating content to evaluate the content you already have? Conducting a content audit is an important part of maintaining your content library and optimizing your future content.

While there is no single content audit template for every team’s needs, there are four major steps that any team or business can use. Plus, there are certain content audit tools that can help facilitate your process – just like this free, downloadable content audit spreadsheet that you can use to get started right now!

“I think if you can dedicate a specific person to be the admin that’s one of the best things in terms of success that you can do.” – Lauren Castellanos, Shiseido

“The first thing you want to do when starting the implementation is simply build it on paper...a combination of drawings and spreadsheets, so you know from every angle what it should look like, what it should feel like, what its properties are, what it would do if you poked it with a stick.” –  Robert Noble | KEEN footwear

Your brand is your company’s most important asset. It’s more than just words on a page or images on a screen ⏤ it’s how you communicate with and attract your audience. From your logo to every customer interaction, it’s the identity of your organization.  

To stand out in a competitive market, consumers need to easily understand who your company is and what you provide. Brand consistency helps consumers feel confident in their decision to become a customer because they know exactly what to expect from you with every interaction.

So, how do you ensure a consistent experience that builds brand loyalty? Develop strong brand guidelines.

In about 15 years social media has gone from an entirely new concept to an integral part of everyday life. Now, any marketing mix that doesn’t include social media is unusual. With nearly 80% of Americans possessing a profile on a social networking platform, marketing through social media is one of the best ways to reach members of your target audience — no matter who they are. Plus, almost all prominent social platforms have paid advertising options that brands can leverage to increase exposure to relevant audiences. If you want to reach potential customers and key stakeholders, you need to be using social media.

But that doesn’t mean that social media marketing is easy, or even altogether straightforward! You and your team have probably struggled with how to create the right kind of content to engage the right people, and how to best measure success online. Don’t worry, you’re not alone — social media is a difficult and confusing tool for many marketing teams. A great step toward demystifying social media marketing is to streamline your social media workflow.

“I think when implementing something new, or when something comes with a change, fear is completely natural...the audience reaction to the new site was our biggest fear.” – Maria Jose Torres, Steelcase

As your business grows, so will your library of assets. Assets include everything from videos to photos to graphics and more. And, as you know, creating assets takes time, money, and resources which are all lost if you don’t have a plan for creating, maintaining, and storing them.

How you interact with your assets should be dictated by where each falls in its lifecycle. For instance, you will treat a new asset differently than one that’s been around for years. In some cases, as an asset reaches the end of its lifecycle it may be time to retire it altogether. Having a solid understanding of your digital asset lifecycle will help you keep track of your assets during each stage of its life.

The marketing technology landscape is vibrant, diverse, and rapidly expanding. One corner is occupied by content management systems (CMS), which help users create and manage digital content. Within this domain is web content management, or WCM, which specifically focuses on content for the web.