“I think when implementing something new, or when something comes with a change, fear is completely natural...the audience reaction to the new site was our biggest fear.” – Maria Jose Torres, Steelcase

As your business grows, so will your library of assets. Assets include everything from videos to photos to graphics and more. And, as you know, creating assets takes time, money, and resources which are all lost if you don’t have a plan for creating, maintaining, and storing them.

How you interact with your assets should be dictated by where each falls in its lifecycle. For instance, you will treat a new asset differently than one that’s been around for years. In some cases, as an asset reaches the end of its lifecycle it may be time to retire it altogether. Having a solid understanding of your digital asset lifecycle will help you keep track of your assets during each stage of its life.

The marketing technology landscape is vibrant, diverse, and rapidly expanding. One corner is occupied by content management systems (CMS), which help users create and manage digital content. Within this domain is web content management, or WCM, which specifically focuses on content for the web.

They say a picture’s worth 1,000 words. But could it also be worth 1,000 tastes? At Johnsonville, that’s just what you’ll find...mouth-watering images that will have you reaching for your grill tongs. And it’s Kelly Owens’ job to make sure everyone can find each delicious photo they need.

“If anybody is thinking about implementing a DAM, they really need to have an ongoing plan for maintenance, metadata control, asset control, user engagement, or else it will just be a failed piece of technology.” – Jodi Levin, Autodesk

In the final installment of our four-part 2018 Best DAM Contest series, we meet Melinda Lee from Kerry.

Her approach to digital asset management (DAM) and the Best DAM Contest is global adoption and growth, with continual improvements to meet the needs of users across continents. Learn more about Melinda and her DAM story.

We’re proud to announce that Widen won “Best Digital Asset Management Platform (DAM)” at the Marketing Technology Awards 2019 hosted by ClickZ and Search Engine Watch. The award reflects the consensus of customers and expert judges whose scores placed Widen at the top of the DAM pack.

“If you don’t have people who adopt the system and use it and see the value, then it’s not going to be successful. My ultimate goal was to make sure everybody knew what a DAM system could do for us.” – Ellen Maly, Pegasystems

Your brand’s next big marketing campaign is on the horizon, and your team isn’t prepared at all. You still need to ideate the campaign vision, create all the assets, finalize the designs, and get approval from the necessary parties. The sheer amount of work yet to be done is paralyzing, and your team is really feeling the pressure. And worse, you know that right when you’ve finished this project, it will all start again with the next one.  Does this sound familiar?

In the third installment of our four-part 2018 Best DAM Contest series, we meet Barb Mitrovic, from the American Society for Quality (ASQ).

Her approach to digital asset management (DAM) and the Best DAM Contest is really all about her users, and making their work-life better. Learn more about Barb and her DAM story.