Every customer interaction is an opportunity to build customer loyalty. And brands that consistently deliver compelling, accurate, and relevant experiences are able to rise above their competition.

But this is no small feat! Even one misstep can put a brand’s reputation at risk.  

That’s why companies of all shapes and sizes need brand management to safeguard their identity and control their narrative.

In this day and age, we seem to have more of everything. As consumers, we have more gadgets, products, and services than we know what to do with. As businesses, we rely on more and more content than ever before to communicate with our audiences. And the data, ohh the data! Keeping digital experiences updated with on-brand materials, relevant content, and accurate information is enough to drive anyone in circles. 

With all this “more” piling up, how do you keep your content and information organized and accessible for the people, teams, and partners that need it most?

Selecting a digital asset management (DAM) solution is like shopping for a new car. Not only are there scores of options to choose from, but the right fit depends on your unique needs.

Do you want four-wheel drive for winter driving? A third row of seats for the kids? Self-driving features powered by artificial intelligence (AI)? The ability to tow your boat to the lake house? The criteria and priorities are endless. 

The same is true with DAM software. There’s a wide range of vendors, each with unique functionality and service offerings. Fortunately, we’ve assembled a suite of tools and guides to simplify your selection process — and they’re all available in the Widen resource library. 

Marketing teams around the world want to implement agile content creation. Though what often gets lost in translation is the distinction between being fast — and being truly agile. Creating more content, faster is a recently adopted mantra. But it’s not a strategy that leads to the end results brands are looking for — consistent, quality content that’s relevant to audiences at every moment.

High-performing brands are finding that “more” and “faster” is the wrong focus and that they must step away from it. These marketers understand the difference between real agile processes and “fast” — and have invested in better, more sustainable processes for creating rich digital content experiences.

Your brand’s next big marketing campaign is on the horizon, and your team isn’t prepared at all. You still need to ideate the campaign vision, create all the assets, finalize the designs, and get approval from the necessary parties. The sheer amount of work yet to be done is paralyzing, and your team is really feeling the pressure. And worse, you know that as soon as you’ve finished this project, it will all start again with the next one.  Does this sound familiar?

With omnichannel marketing becoming common practice, the need for all kinds of content is on the rise. There’s photography, graphics, videos, white papers, sell sheets — not to mention emerging content types like 360-degree images and interactive content like room builders. Let’s just say there’s a lot of content. 

Depending on the maturity of your brand and your content efforts, you may already feel the weight of these demands within your own organization. And as you know, content creation requires significant time, money, and resources, which are lost if you don’t have a plan for maintaining, improving, and storing your valuable assets. 

When it comes to managing your content, it really depends on what stage it falls into in the content lifecycle. For instance, your interaction with assets that are in high demand, like images from a recent photoshoot, is likely to be quite different than with low-demand assets, like last season’s digital ads. That’s why having a solid understanding of the digital content lifecycle will help you keep track of your content and ensure you get the most out of your investment.

Like many of you, I’m a proud homeowner. And while I’m content with my cozy abode, over the years I’ve identified opportunities for improvement — everything from small painting projects to a large-scale kitchen renovation. 

Something similar is happening in your Widen Asset application. We are remodeling your DAM experience to make things better by improving the user interface (UI), adding new functionality, and making pages more accessible.

This is especially true for Widen’s Asset Digest page, which will have a series of enhancements in the coming months. Let’s take a look at what this entails and how these updates will simplify how you interact with content in the DAM system.

Every marketer knows that brand management is extremely important. After all, the strength of your brand is dependent on customer perception. But influencing how you’re perceived in the market is extremely complicated, and unfortunately, there’s no magic formula or quick fixes for earning customer loyalty.

To build a brand that customers choose over competitors takes dedication and hard work. It starts with a clearly defined brand vision, organizational self-reflection, and company-wide discipline. Easy to say, harder to execute. But having a solid understanding of the components of brand management will help you get there.  

Your content influences how customers find, choose, buy, and use your products. Sales channels and regions need product assets and attributes to represent your products across in-store displays, sales conversations, email promotions, and websites. So it’s essential to have a way to give your teams, partners, and customers accurate, frictionless access to this information. 

The Portals app in Widen’s digital asset management (DAM) solution offers a flexible, attractive, and easy way to share content within a branded environment. 

Our blog post Portals Examples and Use Cases showcases a range of creative and powerful ways that our customers are using portals to share assets, connect teams, and advance brand stories. In this article, we’ll share functionality details and best practices that will help you build a portal that meets your unique content and business needs.