Moments That Defined the 2018 Widen Summit

by Courtney Roe, October 18, 2018

It’s hard to believe our seventh annual Widen Summit has already come and gone. Over three incredible days, we created many memorable moments, were inspired by the power of stories, and connected with our Widen community from around the world.

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Topics: Widen Summit

Omnichannel Marketing Strategy Starter

by Nate Holmes, October 15, 2018

Technology gives customers the freedom and power to research, purchase from, and communicate with brands. But in order to use technology effectively, marketing teams must deliver a seamless, superior experience.

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Topics: Marketing

Widen Named “Best Place to Work” for a Fourth Consecutive Year

by Nate Holmes, October 5, 2018

 

Madison Magazine’s annual ranking names Widen one of the city’s top ten large employers

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Topics: Culture & Company

Why Attend the Widen Summit? Attendee Case Studies

by Bill Banham, September 29, 2018

The Widen Summit is coming soon. The 2018 edition promises to bring together the largest gathering of the Widen community — people who work in the trenches planning, analyzing, strategizing, and managing digital content across the entire content lifecycle — to see what’s new, discuss industry best practices, learn what other customers are doing, and go back to work with actionable takeaways.

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Topics: Marketing

DAM Training on a Global Scale – Leah Hammes

by Nate Holmes, September 28, 2018

“Have a plan and keep it simple. You can always expand on it, so keep your security and your roles simple and organized, and you can always build that out as you go through your implementation.” – Leah Hammes, McCormick & Company

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Topics: Widen Podcast, DAM Implementation

Omnichannel Marketing: What does it really mean?

by Serai Schueller, September 20, 2018

Marketers in this day and age can no longer win on price or quality of offering alone. There’s just too much competition. And with consumers making buying decisions based primarily on their experience with a company, it’s clear that brands must adopt a customer-first approach to marketing.

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Topics: Marketing

How to Manage Stock Photos in Your DAM System

by Serai Schueller, September 5, 2018


Want a surefire way to make your legal team love you? Learn how to properly manage stock photos and other licensed assets with your digital asset management (DAM) system.

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Topics: Resources, DAM

Exchanging Assets Between Departments – Quinn Larson

by Nate Holmes, August 31, 2018

“We can exchange assets with greater efficiency and ease between departments, the different business units, and our vendors.” – Quinn Larson, Behr

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Topics: Widen Podcast, DAM Implementation

Announcing the 2018 Widen Summit Breakout Sessions and Workshops

by Nate Holmes, August 23, 2018

While the Widen Summit is much more than presentations, we’ve got a stellar lineup of speakers. Widen customers and employees will be sharing their expertise on a wide range of subjects including connecting DAM and business strategy, metadata, user experience, analytics, brand identity, video management, and more!

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Topics: Widen Summit, Events

Storing Video Files: Metadata and Other Helpful Information

by Al Falaschi, August 21, 2018

While most marketing teams are creating video content, storing it in a way that’s accessible and usable across multiple platforms is a challenge. Your website, a shared folder, YouTube, Facebook, and other channels all have their challenges. That’s why many businesses are using digital asset management (DAM) systems to manage their video content alongside their images and documents.

In this article, we’ll lay out different metadata you can apply to your videos to make them searchable within your DAM system.

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Topics: Video

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