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The Ultimate Brand Management Checklist

by Nina Brakel-Schutt, February 6, 2018

As a marketer, you know firsthand how important it is for your potential and existing customers to feel good about your brand. If your images are fuzzy, your emails riddled with typos, and your messages contradictory, you are not exactly painting a picture of trust, authority, and excellence. But, with so much to juggle, how can you ensure that every single piece of content you touch is on-brand?

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Topics: Brand management

Widen Establishes European Headquarters in London

by Jake Athey, February 5, 2018

While we’re actively supporting Widen Collective customers and users around the world, we’re thrilled to be enhancing that support by opening our European Headquarters in London, England. This new location will expand support hours and professional services for customers in Europe, the Middle East, and Africa.

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Topics: Culture & Company

Why Brand Management is a Key Success Factor for Modern-day Marketers

by Nina Brakel-Schutt, February 2, 2018

Regardless of funding, revenues, or company size, one of the strongest differentiators an organization can have is its brand. But brand strength doesn't happen on its own. It's a competitive advantage that needs to be earned. It takes organizational self-reflection, focus, and discipline to create a brand that customers prefer over competitors. So it must be tended to and carefully managed. It must have rules placed around it to be easily upheld and presented appropriately. And it needs to be considerate to a quickly changing world with numerous cultural nuances.

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Topics: Brand management

The DAM Data Report of 2017

by Nora Gehin, January 31, 2018

Admins spend a lot of time in the Widen Collective®. Whether they’re auditing the system, doing some clean up, adding metadata, or sharing a collection with a colleague, we know they take pride in a well-oiled digital asset management machine. But have you ever wondered what all that DAM work adds up to?

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Topics: Content, Integrations, Content Analytics, Big Data, Portals

Balsam Brands Increases Efficiency of Displaying Product Imagery on E-commerce Site

by Nate Holmes, January 25, 2018

To compensate for the lack of other senses, e-commerce shoppers make decisions based on compelling, detailed photography. It used to take Balsam Brands weeks, if not a month, to make product photography accessible. With the Widen Collective®, photography is available in a day.

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Topics: Customer Stories, DAM

Minnesota Vikings improve access and experience of delivering brand-critical imagery

by Nate Holmes, January 19, 2018

The Minnesota Vikings brand relies on powerful, quality imagery, generating thousands of photos every game. With their old digital asset management system, it could take up to three months to make those widely accessible. With the Widen Collective, those gameday images are available in 24 hours.

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Topics: Customer Stories, DAM

Where to Find Widen in 2018

by Mariah Haag, January 9, 2018

Attending, participating, and hosting live events is one of the best ways to connect to our customers and other industry professionals. We learn a lot by getting out and experiencing different cities, and know that you do, too! That’s why we’re hitting the ground running with a 2018 event plan that includes 11 industry conferences, six Widen Workshops, and more.

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Topics: Events, Widen Summit, Widen Workshops

Our Look Back at 2017

by Jake Athey, January 3, 2018

As we jump into 2018, we wanted to take a look back at 2017 with you. We’ve made new friends, engineered new functionality, hosted events, and even won awards for our software and company culture. We’re so grateful for all the hard work and collaboration our teams and customers put into 2017 to make it the success it was.

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4 Ways DAM Can Inform Your Best-Ever Content Strategy

by Nate Holmes, December 22, 2017

Smart businesses of every kind know that they need a content strategy to succeed in the information-overloaded world of today. They need a guiding beacon, a grand vision that’ll steer the development, delivery, and management of their content. But where do you begin?

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Topics: DAM, Content Strategy

10 Articles That Will Help DAM Admins Succeed in 2018

by Nate Holmes, December 21, 2017

Looking at marketing trends for 2018, there’s going to be more content designed to fuel the buyer’s journey, creative to support more targeted ads, and content to support the digital world continuing to go hyperlocal. If you’re a DAM admin, those trends mean more content being managed in the DAM system.

So, we’ve selected 10 of our favorite posts from 2017 that will help you succeed in 2018.

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Topics: DAM

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This creative workflow workbook is intended to help you start the dialogue with your teams to figure out what’s going on with your current creative workflows and how your teams can start producing better work together.

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Research Report

2017 Widen Connectivity Report

See what 221 marketing, creative, and IT professionals have to say about how they want to connect today, what impact connectivity has on their work, and where they see connectivity going in the future.

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