<img height="1" width="1" style="display:none" src="https://pool.admedo.com/pixel?id=146852&amp;t=img">
Request demo
Try it now

Cloud Storage Tools vs. DAM: What’s the Difference?

by Courtney Roe, July 22, 2020

With more companies working remotely than ever before, dropping by a coworkers desk when you have a question isn’t really an option anymore. As a result, teams are finding themselves rethinking their processes and the tools to help them work at maximum efficiency. 

In recent years, brands have turned to cloud storage tools — like Dropbox, SharePoint, and OneDrive — to organize, manage, and share content. While these tools can help companies begin to shape their content management workflow, many find themselves quickly outgrowing the functionality and in need of something more. And these growing pains have never been more apparent than now with more dispersed teams. 

That’s where DAM comes in. 

Continue Reading

Topics: DAM

14 Tips to Take Better Marketing Photos With Your Smartphone Camera

by Molly Hamm, July 21, 2020

Photographs have the power to tell stories, engage emotions, and inspire action — without using a single word. That’s why marketers rely on them to connect with their audiences across markets, channels, and devices. 

To keep pace with the ever-growing need for compelling visual imagery, marketers are relying less on expensive equipment and formal photoshoots, and more on smartphones. Not only has the technology in smartphone cameras advanced significantly in recent years, but they allow images to be created quickly and affordably. 

And because smartphones are always with us, they are also fueling user-generated content — which marketers use to support their content marketing strategies. Afterall, consumers are more likely to take recommendations from friends and family members than brands when making buying decisions. And further, we enjoy sharing photos with each other, as evidenced by 50+ billion photos uploaded to Instagram to date!

But using a smartphone to take outstanding shots entails more than just aiming and tapping. Here are some simple tips and tricks that can help even amateur photographers take pictures that measure up to marketing standards. 

Continue Reading

Topics: Photography, Creative

PIM vs. MDM: What's the Difference?

by Nate Holmes, July 20, 2020

Should your business be using product information management (PIM) or master data management (MDM)? Or both? The two information management systems make it easy to create, manage, and distribute product data. However, the scope of each system is vastly different.

Continue Reading

Topics: PIM

A Guide to Repurposing Content With Digital Asset Management

by Nate Holmes, July 17, 2020

When a t-shirt is no longer wearable, is your instinct to throw it away or to turn it into a dust cloth? When you cook bacon, do you toss the grease or save it for your favorite chili recipe? Repurposing is a smart and effective way to get more use out of your resources while preventing waste.

More and more organizations are reaping the benefits of content repurposing. For example, a graphic for a slide deck can be repurposed for a social media post. A clip from one video can become b-roll for another. This savvy approach to content creation and repurposing not only helps your team extract more value from content but also supports a consistent message and brand style across multiple channels and campaigns.

A digital asset management (DAM) system plays a crucial role in an organization’s ability to reuse and repurpose content. A DAM system facilitates secure storage, searchable metadata, file conversions, and easy sharing for your digital assets, whether those assets are final content deliverables or individual pieces.

Continue Reading

Topics: DAM, Content Strategy

Managing Product Attributes: A Guide

by Nate Holmes, July 13, 2020

My dog Rosie may only weigh 18 pounds but she is a power chewer. So when I search for dog toys online, you bet I rely on product information to find ones that can withstand the crushing strength of her little puppy jaws.

Understanding what information your shoppers need to shop and purchase online is critical.

Read on, as we discuss the basics of developing and communicating the attributes of your products in the marketing field, including a definition of these attributes, their importance, and best practices for attribute management.

Continue Reading

Topics: PIM, e-commerce

How to Manage Stock Photos in Your DAM System

by Serai Schueller, July 8, 2020


Want a surefire way to make your legal team love you? Learn how to properly manage stock photos and other licensed assets with your digital asset management (DAM) system.

Continue Reading

Topics: DAM

The Most Common Content Challenges of E-commerce

by Nate Holmes, July 6, 2020

Shopping online has its advantages. You can browse 24/7. You can quickly compare prices. You can avoid crowds during a pandemic. But all of these conveniences come with a big sacrifice – direct experience with the product before purchasing it.

To make up for this lack of product interaction, brands must use content to convey its value. Detailed photographs, short-form videos, descriptions, and specifications shape the shopper’s perception of the product. And when all of this content is combined, the product becomes information.

Managing all of this content for an entire product inventory is no small task. Let’s take a closer look at some of the common e-commerce content challenges that businesses face.

Continue Reading

Topics: PIM, e-commerce

WCM vs DAM: Differentiating Between Web Content Management and Digital Asset Management

by Molly Hamm, June 29, 2020

If you find the boundaries between digital asset management (DAM) and web content management (WCM) software a little murky, you’re not alone. After all, in the wildly diverse landscape of 5,000+ marketing technology (martech) vendors, these two systems both focus on managing digital content.

This overlap might make it difficult to decide which platform is best for your team. But understanding your needs upfront — along with the benefits of each solution and how they can play together — will help justify your purchase and meet your business goals.
Continue Reading

New Training Opportunities Help Customers Learn by Doing

by Molly Hamm, June 24, 2020

Our digital asset management (DAM) system, the Widen Collective®, supports a range of short- and long-term business goals. From improving brand consistency and cross-team collaboration to optimizing workflows and brand management practices, DAM is an essential part of any marketer’s toolkit.

Leveraging the full value of a DAM investment begins with effective and engaging user training. That’s why we have recently enhanced and expanded the learning opportunities available to every Widen customer. Through a collection of on-demand and live training options, Widen users of all abilities can advance their knowledge of the Collective to achieve business goals. 

Continue Reading

Topics: Widen Collective

Find Content using Related Assets

by Nate Holmes, June 23, 2020

There are many ways to find an asset in the Widen Collective. You can search, filter, browse categories or collections, access a portal...the list goes on. Each way has its own uses. Our newest ways to help you discover assets are available while you’re already looking at an asset.

Continue Reading

Topics: Product Updates, Widen Collective

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Recent

Like what you're reading?

We can send you our best articles.

Top DAM solutions

Forrester Wave: Digital Asset Management for Customer Experience, Q4 2019 Preview

Widen recognized as a “Strong Performer” in the Q4 2019 Forrester Wave report.

Get the report

 

The DAM Evaluation Toolkit

The DAM Evaluation Toolkit: Your path to the right DAM solution

Your guide to finding the right digital asset management (DAM) solution for your organization.

Get the toolkit

 

Widen Summit

Inspiring change: The 2020 Widen Summit Preview

Connect with your world-wide Widen network at this year’s free, virtual Widen Summit.

Register now

Are you ready for a DAM solution of your own? Request a demo