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How to use Widen Collective version 12.0 updates

by Nate Holmes, November 1, 2017

The Widen Collective product vision builds on DAM to connect marketing content across the entire content lifecycle, from ideas to analytics. Most importantly, to connect the people and teams to create, manage, and use your content.

We’re really excited about these version 12.0 updates and we think you will be too — since these are heavily influenced by your feedback.

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Topics: Product Updates, DAM, Workflow, Portals, Image recognition

Trailblazing lessons from the 2017 Widen Summit

by Nate Holmes, October 24, 2017

With the sixth annual Widen Summit behind us, we walk away yet again with lessons gained, connections made, and gratitude for the knowledge and dedication of our digital asset management (DAM) community.

This year’s event was all about exploring new trails, and with over 200 DAM professionals in attendance, there was no shortage of trailblazers eager to share their DAM adventures, advice, and creative solutions.

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Topics: Widen Summit

How we make software at Widen

by Deanna Ballew, October 19, 2017

We’re always working hard to deliver value-driven changes to our software solutions.

Sometimes changes in our software are obvious, like when we launch a new product like Portals. Or when there’s a visual change to the user interface. Other times, changes are less obvious, like when we work on the back-end to support increased consumption of 25 million total assets, bulk uploads of 1.5 million assets, and 14 million embed code views per day.

To help you understand how our teams are always working to deliver the best solution, we wanted to share how we make software at Widen.

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Topics: Culture & Company

Widen delivers the complete Software-as-a-Service experience

by Jake Athey, October 16, 2017

The martech space loves acronyms! The digital asset management (DAM) industry takes the acronym soup to a whole new level with marketing asset management (MAM), media asset management (MAM), brand asset management (BAM), and WAM – that’s Widen Asset Management, our internal DAM system!

Widen brings you another new acronym to remember: SaaSX, or Software-as-a-Service experience. That’s a nod to Elon Musk and SpaceX. Widen is not only a different kind of company, we create a different kind of customer who is knowledgeable, empowered, and prepared for any obstacle or opportunity working with content. Those human and educational elements are why we think we’ve surpassed just offering SaaS but a SaaSX.

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Do DAM professionals think image recognition is finally ready for digital asset management?

by Jake Athey, October 13, 2017

The use of machine learning and artificial intelligence (AI) has received a lot of hype in the digital asset management (DAM) community, and rightfully so. One of the biggest pain points for DAM software users is finding time to tag their growing library of digital assets with accurate and clear metadata so they can easily search for and find their visual content.

With more and more DAM software providers rolling out image recognition and auto-tagging tools, we can’t help but stop and wonder – Is image recognition technology finally ready for DAM?

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Topics: DAM, Image recognition, Survey

DAM Lessons from Progressive Insurance, Trunk Club, and Cornell University

by Jake Athey, October 12, 2017

This September, the Henry Stewart digital asset management (DAM) conference took to the Windy City of Chicago, and with it came leading companies and experienced DAM professionals from throughout the nation.

Amongst a rockstar lineup of speakers and panelists, four of our customers from Progressive Insurance, Trunk Club, and Cornell University took to the stage to share lesson-packed stories and advice about DAM.

Here’s what they had to say!

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Topics: DAM

The University of San Francisco reduces brand asset requests from two weeks to on-demand

by Al Falaschi, October 10, 2017

Do I wait two weeks for a photograph request? Or do I use the same one I’ve already been using? That was a question many at the University of San Francisco (USF) faced.

When we interviewed Tressa Crozier and Candice Pinault Novak, you could feel the pride and importance behind the USF brand. Unfortunately, the cost of providing the assets that embodied the brand came at a cost of time and chaos.

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Topics: DAM

The four stops you need to make when plotting your DAM site audit roadmap

by Courtney Roe, October 9, 2017

Call it what you will, a site audit, an assessment, a snapshot, an overview. Any way you look at it, you need to know the current state of your DAM system before you can get it where it needs to go. And while the path might not always look the same, there are four important stops everyone should plan to make along the way.

Why should I bother with a DAM site audit anyway?

DAM sites can get cluttered or messy quickly when there’s a lot going on. Files get buried, users have to scroll through countless assets before finding what they need, off-brand assets are mistakenly used, unused assets increase storage costs, and the list goes on and on. A site audit can help you make informed decisions before implementing any changes to your system and can also help identify opportunities to get your site back on track and ready to hit the road.

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Topics: DAM

Where to start with digital asset management integrations to connect teams

by Nate Holmes, October 3, 2017

Digital asset management (DAM) systems provide that central source of truth for your assets. Versioning, governance, and metadata help your teams access the assets they need. But assets aren’t created in the DAM. And the DAM isn’t the platform your audience follows. So how do you take advantage of the structure and control of a DAM system when your assets need to be outside of it to be created and used?

How do you give your teams access to assets in the tools they’ve been using to do their job for years? It's just one of the many questions a DAM admin faces.

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Topics: DAM, Integrations

What to look for in a video archive solution

by Al Falaschi, September 25, 2017

As organizations realize the usefulness of video as a sales and training medium, they will begin to create more and more of it. This does however create an issue of what to do with all of the footage. Video is significantly larger in size than other digital media files. You'll need to organize and store it all, including video and media you need to hold onto for business or legal reasons.

If this sounds familiar, it might be time to consider a video archive solution. Let's discuss!

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Topics: Video

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