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How Often Should a DAM Admin...

by Courtney Roe, April 18, 2022

Regular maintenance is an important part of keeping your digital asset management (DAM)  system operating efficiently and driving user satisfaction. Unfortunately, most DAM admins need to manage these duties on top of other roles and responsibilities — which makes finding time for regular maintenance a challenge. But with a little planning and guidance from our experts, you can keep your DAM system in top shape. 

If you’ve thought to yourself, “how often should I update …?” then keep reading.

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Topics: DAM

What Are the Different Types of Metadata Fields?

by Courtney Roe, April 13, 2022

Many things you interact with everyday utilize metadata. Like filters on your favorite retail site, Netflix search results, and photo libraries. While this metadata provides descriptive information that makes things findable, it must be organized into a structure to be truly useful and scalable. That’s where metadata fields come in. 

One simple way to understand metadata fields is to think about them in the context of a survey, which consists of questions and answers. The questions are essentially the metadata fields, and the answers are the corresponding data. Like survey fields, different types of metadata fields organize individual pieces of data.

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Topics: DAM

The Metadata Brainstorm Exercise

by Nate Holmes, April 4, 2022

Identifying the metadata fields you’ll use to organize the content in your digital asset management (DAM) system is an important part of the DAM setup process and ongoing maintenance. But we know that getting started can be a bit daunting.

You might wonder, how do I describe this asset? What will people search for? What type of metadata field should I use? 

Despite all those valid questions, getting started with metadata can actually be pretty simple. Just enlist your users to help. All you need are some Post-it Notes, printouts of assets, and cookies for this metadata brainstorm exercise.

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Topics: DAM

Keep Your DAM Site Organized Using the Asset Uploader

by Deanna Ballew, March 28, 2022

Getting files organized in your digital asset management (DAM) system is the first step towards more efficient workflows and coordinated customer experiences. With complete and accurate asset metadata, teams can quickly find exactly what they need.

Like keeping your home clean, keeping your DAM system organized requires good habits. The asset uploader is designed to do just that – by helping your teams quickly and easily add files with the right information.

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Topics: Product Updates, Widen Collective

A Guide to Brand Strategy

by Danielle Templeton, March 25, 2022

Getting people to know and trust your brand requires more than a great logo. You need a focused brand strategy that defines what your brand believes in, who your customers are, and how you plan to engage with the world.

Once you’ve developed a strategy, you have to infuse your brand in all your marketing collateral, distribute it across every channel, and ensure it creates a consistent brand experience. Sound intimidating? It can be but it’s also entirely possible to design and execute a successful brand strategy when you break it down into manageable parts.

Whether you’re a new organization looking to make a mark or an established company going through a brand relaunch, many of the same principles and steps to a successful brand strategy apply. This guide includes the most important components of brand strategy and tips on how to get started.

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Topics: Brand management

Handy Tips for Better User Engagement with Email

by Courtney Roe, March 18, 2022

Purchasing new software can be a big investment. And no matter how many bells and whistles a tool has, it will only be helpful if people use it. Fortunately, there are many ways to encourage the adoption of a new system, as well as long-term user engagement. From giving your system a meaningful name to collecting user feedback that informs optimization efforts.

Email is another great way to nurture and build user engagement. And when it comes to maintaining a digital asset management (DAM) system, email allows you to notify users of new content, reinforce standards, introduce features, or elicit feedback. It also fosters the relationship between the DAM admin and users by providing an easy way for users to reach out for help.

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Topics: DAM

Is Email Slowing Down Your Review and Approval Process?

by Nate Holmes, March 14, 2022

Sludge. Is this how your creative approval process feels?

The creative engine behind your brand is likely suffering from a slow buildup of inefficient and confusing processes. The source … email. That wonderfully easy and flexible go-to form of communication. You can message multiple people at once, attach files, and embed funny animated GIFs of goats. What’s not to love?

It can do all those amazing things and everyone’s already using it, so why isn’t it working for the review and approval process? The reason: creative operations teams are growing. Requests are coming in from more teams. Deadlines are tight. The flexibility and ease of use of email creates inefficiencies. So how can we improve this process and become less reliant on email for creative approvals?

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Topics: Workflow

DAM Survey Questions for Collecting User Feedback

by Courtney Roe, March 7, 2022

Keeping a digital asset management (DAM) system running smoothly requires continual maintenance. And gathering user feedback on what’s working, and what’s not, is an important part of any DAM maintenance strategy. One way to gather feedback is a user survey, which offers quick responses and an easy way to review and organize data. Another option is a focus group, which provides a more conversational opportunity for feedback. Either way, soliciting feedback from your users is a crucial part of DAM governance. 

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Topics: DAM

Omnichannel Retail Trends for 2022

by Nate Holmes, March 2, 2022

It seems like every interaction is an opportunity for marketing today. From bus banners to digital ads and everything in between, marketing is all around us. So much so, that it can often feel like noise. So how do brands really stand out from the crowd?

In 2022, it’s not enough to just have a marketing presence across channels, brands need to ensure their messaging is consistent, compelling, and connected. This distinction is the key difference between multichannel and omnichannel marketing. While these concepts can occasionally be confused, neither of them are particularly new. What is new and evolving is the marketer’s ability to execute their ideas. 

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Topics: e-commerce

A Guide to UGC and DAM

by Nate Holmes, February 25, 2022

The stories that customers tell about your company have more impact on brand perception than most ad campaigns ever will. That’s a big reason why brands are investing $15 billion into influencer marketing in 2022. But it’s important to remember that paying for influencer posts isn’t the only way to get valuable user-generated content (UGC).

Billions of pieces of social content are published every day. And some of that UGC is valuable information about your brand that you can harness by using a digital asset management (DAM) system to collect, organize, and publish the positive stories your customers tell. You can even spin the negative, one-star customer reviews in your favor

This is a beginner’s guide to the benefits of UGC and how it works with a DAM system. Let’s start by defining UGC. 

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Topics: Integrations

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