Online customers can’t pick up products off the shelf so they rely on accurate product information and content to make purchases. Agencies who create digital experiences for their clients use product information management (PIM) software to deliver world-class omnichannel campaigns. Whether you’re in marketing, advertising, creative, or SEO, product information is central to any customer experience you build.
PIM solutions bring all of your technical product data, marketing content, and digital assets into one system to launch and optimize successful omnichannel campaigns. Using a PIM solution gives you the ability to manage product information for many clients, publish products across multiple channels, and sync product data with tool integrations. You’ll even be able to measure the success of the assets you create.
Here’s a look at how PIM software enables agencies to get results for global brands who want to compete and grow in the ever-changing digital landscape.