Parts 1 and 2 of our DAM software interview with Life Fitness

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We sat down with Kate Bennewitz of Life Fitness to talk about their marketing workflows and how Widen digital asset management software fits into those global processes. She had great things to say about — among other things — what DAM means to Life Fitness and how the organization went about getting its users to adopt a new system.

Meet Life Fitness

Getting user adoption at Life Fitness

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Topics: Customer Stories, Product Updates, Marketing

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