Dear Dr. DAM: Our Image Asset Management Needs a Boost

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DEAR DR. DAM: My name is Francine and I help manage the image database for a large second-tier university. I have been doing this job for over 30 years and have seen plenty of changes, but nothing like what has happened in the past three years. We always worked with thousands of images, but something must have changed because, all of a sudden, we were tasked with keeping track of, housing, and retrieving tens of thousands! 

I understand the university's desire to do a lot more Web marketing, but the sudden growth of our digital asset library has strained our ability to manage them. 

When we made the administration aware of this, some people in the IT department were tasked with creating DAM software. I was leery of this move—and rightly so. The digital asset management programs they came up with did more than nothing at all, but since they freeze up, seem to be incompatible with some assets, and are cumbersome to use, they clearly weren't the best option. I finally convinced my bosses that we needed something better when they realized that we were spending more than 50 percent of our time just looking for assets. 

So, what sort of DAM system do we need to manage a large digital asset library?

DEAR FRUSTRATED FRANCINE: We hear stories like this from lots of people in higher education. As I generally tell others in your situation: you need software that can manage huge amounts of data, is easy to use, and can be configured to meet your unique needs. That said, you can't go wrong with digital asset management software from Widen.

By safely hosting all of your assets in the cloud, storage problems become non-issues and your vast library of images is always accessible and ready for use. Widen also ensures your staff is trained so they can easily and efficiently use the software-as-a-service solution. Administrators are also shown how to configure the system and adjust to keep up with the changing demands of your organization.

See how easy and effective Widen DAM is with a demo of brand asset management software now!

Dr. DAMDr. DAM

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