PIA Color Management Conference: Take 1

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10 Years of Technicolor Training

The annual PIA (Apparently "PIA/GATF" was too many letters to remember, so they dropped four of them) Color Management Conference wrapped up last month in Phoenix, Arizona.

The conference celebrated it's 10th anniversary this year. Ah, memories... I was there when the first conference kicked off back on December 5, 1999. It was held at the Tampa Airport Marriott hotel where about 120 printers, prepress/premedia professionals, photographers, consultants, brand mangers, and vendors got together to discuss color management issues. The conference has seen steady growth over the last ten years as more people were confronted with color management issues.

Although most attendees were from the US or Canada, people from countries as far away as Switzerland, Belgium, Australia, Hong Kong, France, Germany, and the UK were among the more than 400 in attendance during the four day event. The conference was again held at the beautiful Pointe Hilton at Tapatio Cliffs resort on the north side of Phoenix.


group of attendees from the very first Color Managent Conference in 1999 gather around a cake commemorating the anniversary. Among those joining me for the photo are: Dave Hunter - Pilot Marketing, Michael Makin - President and CEO - PIA, Eric Neumann - PIA, Don Hutcheson - Hutch Color LLC (sporting a beard!), Larry Warter - Fujifilm Graphic Systems, John Sweeney - IQ Color, Inc., Dan Caldwell - ICS, Inc., Steve Upton - CHROMiX, Inc., Gwen Martin - PIA, Arjen Van Der Meullen - Kodak GCG, and William Li - Kodak GCG

The conference this year featured two very solid keynote sessions. Duncan Berry from Applied Iconography addressed color perception as it related to global corporate brand management. He discussed how consumers perceive color and relate to different brands in a cluttered marketplace using the emotional power of color in packaging, advertising, design and innovation. Noted photographer Steven Johnson headlined another keynote session, where he discussed his extensive, pioneering work in digital imaging and photography. He discussed color management's application to digital photography. His work has been exhibited, published and collected in Europe, the US, and Japan. 

I will be covering these keynote presentations in more detail as well as several other noteworthy sessions in upcoming blogs. So check back to The Color Space in the coming weeks for regular notes from the 2008 PIA Color Management Conference. 

Mark

Topics: Creative

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