Online customers can’t pick up products off the shelf so they rely on accurate product information and content to make purchases. Agencies who create digital experiences for their clients use product information management (PIM) software to deliver world-class omnichannel campaigns. Whether you’re in marketing, advertising, creative, or SEO, product information is central to any customer experience you build.
PIM solutions bring all of your technical product data, marketing content, and digital assets into one system to launch and optimize successful omnichannel campaigns. Using a PIM solution gives you the ability to manage product information for many clients, publish products across multiple channels, and sync product data with tool integrations. You’ll even be able to measure the success of the assets you create.
Here’s a look at how PIM software enables agencies to get results for global brands who want to compete and grow in the ever-changing digital landscape.
Manage client product information
PIM solutions give digital agencies a central source of accurate product information to design and manage client campaigns. Some agencies purchase a PIM platform and use it as an in-house tool to manage workflows, deadlines, and campaigns for all their clients. Other agencies manage product information directly in their clients’ PIM solution. And some agencies even provide product information management as a service and maintain and administer their client’s PIM system.
However, your agency chooses to implement their PIM solution, your creators, account managers, and other contributors get access to your clients’ product information in one place. No more wasting time trying to get everyone on your team working from the same new product spreadsheet. A PIM system gives your whole organization the product data they need to make decisions and optimize campaigns — no matter what timezone they’re in.
Publish across any channel
Your teams need to publish client product listings and ads everywhere from Amazon to Facebook and Instagram. With a PIM solution, you can organize your product information and content for centralized syndication across websites, digital and print catalogs, and thousands of e-commerce channels. Then, whenever you need to update a product, you can make the change in one place and synced information updates across multiple platforms.
PIM solutions help you launch products faster, by managing product hierarchies, variants, attributes, assets, and more in one system. It’ll also enhance product listing accuracy and reduce negative reviews and returns — both big wins for your e-commerce clients. With these major challenges handled, you free up your agency teams to build compelling marketing stories and digital experiences that grow your agency’s brand.
Sync product data with integrations
You’ll want your existing technology stack to integrate with your new PIM solution. Thanks to the magic of APIs, you can use existing integrations or build custom connections to sync product information across all your tools. When your PIM software is equipped with an API, it’s much easier to automate manual steps in your process.
The Widen Collective® comes with the Widen API end-point that makes searching for and sharing your product information easier. Companies have built integrations with technology like WordPress, Sitecore, Salesforce, Magento, Hybris, ATG, and Umbraco — just to name a few. With product information and content synced across all possible platforms, you can create the kinds of seamless customer experiences your agency wants to be known for. You’ll also save time and money on internal workflows and increase collaboration inside your organization.
Evaluate the success of assets
Your product information and digital assets are both important elements in e-commerce performance. Customers need high-quality images as much as they need technical product information. Sometimes they even need images more if they already know the product well. With a combined PIM and digital asset management (DAM) solution, you can track digital asset performance with dashboards to share with your clients how assets perform during campaigns and over time.
You can create custom dashboards that monitor site metrics, search patterns, user engagement, referral sources, and location. With these insights, you can compare how different brand assets perform during campaigns. This is the kind of information you can deliver to your clients that makes your team more valuable — which sets you apart from other agencies that don’t have a PIM platform.
Explore PIM solutions
Customers expect accurate, robust, up-to-date, compelling product information and you need to deliver that experience for your clients. A PIM solution makes it easier for your agency to build omnichannel customer experiences based on product data and content. Having a central source for product information makes it easier to publish across all channels and sync product data through all your tools.
Over 700 global brands trust the Widen Collective to help them deliver a stellar customer experience — agencies included. Help your clients get their products and e-commerce experiences to market faster with PIM.