Premedia Tools for Tomorrow

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Did you know that approximately 80% of women in the workforce fall into only 20% of the industry categories tracked by the federal government?  That means that there are MASSIVE amount of industries out there that are underrepresented by women – including the prepress / premedia sector.  What is Widen Enterprises (an industry leader in software as a service and prepress) doing to change this?

Widen has partnered with Madison Area Technical College (MATC) in assisting in the education of non-traditional female students in prepress technical careers. As part of MATC’s Tools for Tomorrow: Women in Trades and Technology Program, Widen has welcomed three women to its Madison facility to learn about career opportunities within the prepress industry.  I spoke with Nancy Nakkoul, Program Coordinator at MATC and she offered a great perspective of why this type of experience is important.  She said, “This type of opportunity gets students thinking beyond the classroom and allows them to envision themselves working in a particular industry. Thanks to companies like Widen, these women get an up-close and personal look at the variety of jobs available in the prepress industry.”

The Tools for Tomorrow Program encourages women to consider a vocation in the fields of high-skill construction, or industrial and technical fields, and then offers a network of services and education related to those industries. Widen’s more than sixty years as a leader in software technology, prepress and color industries provides an invaluable glimpse at technical careers in this sector. By offering a full day of job shadowing, Widen’s prepress professionals provide a first-hand perspective of the industry and help women to network with people already working in the field.  Nikkie Keck, a Widen Digital Sampling Specialist, was one of the prepress employees who met with the MATC students.  She offers a fantastic perspective as she went through a similar program at MATC several years earlier.

Students enrolled in the program got a behind-the-scenes tour of the Widen facility and spent several hours rotating between three distinct production and prepress areas, learning about the specific responsibilities of each operation.

• In the Production Art department, students learned about reviewing paperwork, project requirements, creating templates, marketing and design implications, and quality control processes.

• In the Digital Sampling department, students were shown Widen’s involvement and responsibilities to clients like Reebok, and learned about workflow from initial capture to neutralization and team-specific colorization and graphic application.

• Finally, in the Color department, students saw a demonstration of high-end color retouching and color correction, and saw a variety of ways images are manipulated for web and print.

Thanks MATC for offering this program!  We here at Widen are more than happy to help.  To learn more about Tools for Tommorrow - click here!

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