Many of us here at Widen work on pro bono projects for local organizations such as Forward Lymphoma and Breast Cancer Recovery Foundation. Some of us volunteer. Some are asked. Some are directed. And why do we do it? For many of us it’s the feeling of contributing to the greater good. To do something that makes a difference in the lives of friends, our community, and our world. We work in marketing, IT, sales … and we talk about digital asset management, software as a service, photography, prepress, and all the other things in our normal 8 to 5 world. But then we have those moments where we are helping to raise money for lymphoma research. Providing PR resources for breast cancer awareness. Doing something more than our normal routine … leaving a positive mark on the world more than directing marketing campaigns, more than adding new clients, more than looking at the bottom line. Instead, our return on investment becomes saving lives. Curing lymphoma. Curing breast cancer. Isn’t that a return on investment that makes pro bono work important?