Reallocating Budgets. Not new spending for Digital Asset Management.

by ,

Being the gatekeeper for video here at Widen, I decided to piece together some clips of our client interviews that deal with how Digital Asset Management and Video Asset Managment has helped our clients reduce costs, increase efficiency and increase capabilities.  In the current economic climate, we often hear companies say that they have a freeze on new spending.  The reality is that most of our clients don't consider our web-based digital asset management system a "new spend." They are reallocating budgeted dollars from other areas that DAM will free up resources or cost spending in.

Jim Scarlata from Knaack Manufacturing talks about saving time and cost of burning CD/DVDs and shipping.  Doug Rammel, formerly of Reebok, talks about how they would not even be able to produce the amount of physical samples needed to support their current sales.  DAM and Digital Sampling not only reduce their production costs, but support their current sales volume which would not be able to be supported with out it.  John Wernecke from Motorola talks about how there would need to be four more employees to do the amount of work he can do with the Widen Digital Asset Management tools.  How's that for an ROI?

Take a look at the video compilation titled Reallocate in a Down Market.

comments powered by Disqus

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.

Like what you're reading?

We can send you our best articles.

Justifying DAM Guide

justifying-digital-asset-management

Read this guide to learn how to calculate and justify the value of DAM to your organization

Get the free guide

 

Creative Harmony Guide

The Content Wrangler's Guide to Creative Harmony

Read this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

Get the free guide

 

Video Guide

A Marketer's Guide to the Video Galaxy

This guide will explain how the right tools, and optimizing your video workflow can have a serious impact on internal cost savings, and increased sales.

Get the guide

 

Brand Guide

How to Make Youe Brand a Pillar of Strength

The simple strategies in this guide will help you tackle brand management successfully, one step at a time.

Get the guide

Recent

Are you ready for a DAM solution of your own? Get Started