Recapping Widen Participation from Henry Stewart Chicago

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If you were in attendance last week at the Henry Stewart Business Briefing on Digital Asset Management in Chicago, Widen thanks you for taking the time to learn more about the challenges, opportunities, problems and solutions with DAM.  We hope you found the event to be very helpful in your quest for a digital asset management solution implementation or expansion.  If you were unable to attend, we extend the invitation to learn more from the presentations archive.

Henry Stewart Chicago Booth

The even featured several keynote speakers and case studies, including:

  • An Introduction and “How To” from Michael Moon, President&CEO of Gistics
  • Benefits and ROIs from Mary Yurkovic of Playboy
  • Evaluating and Selecting DAM Technologies from Tony Byrne of CMS Watch
  • Digital Asset Management Deployments from Frank Chagoya of Leo Burnett
  • Critical Importance of Metadata from Philip Spiegel of National Geographic
  • Common and Less Common Problems and Solutions from Doug Rammel of Synapse Operational Systems and Solutions, formerly of The adidas Group

Widen’s participation included a vendor presentation by Matthew Gonnering, VP of Sales and Marketing title “The Repurposing Department of Repurposing,” covering:

  • The epicenter of all digital media no matter where it is used
  • One true central source of digital media linked up to the world with the concept of “one internet, one file” via digital asset embed links
  • Publishing images and video without straining internal infrastructure
  • The matrimony of DAM and web content management
  • How SaaS providers enable scalability on-demand

A customer of Widen, Jim Scarlata of Knaack LLC, Division of Emerson Electric Company, presented a case study titled “Extending the Brand Experience through DAM,” covering:

  • How brand asset management software helped Knaack marketing implement and launch the new system enterprise-wide quickly and seamlessly
  • Using DAM as a Platform Technology, Not Just an Application
  • Brand Consistency on a Global Scale
  • Building Equity in Brand Centralization

Contact marketing@widen.com for full access to the presentations from Doug Rammel, Matthew Gonnering and Jim Scarlata.  Video segments of the Widen presentations coming soon.  View the full presentation archive from Henry Stewart at http://www.damusers.com

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