Guest Blog Post from Tim Vial, Widen Sales Representative
It’s a word we can’t escape, and it won’t be going away for awhile. Recession. Our budgets have become tighter, and yes I will admit that I have converted into a coupon cutter…
In these times you need to push harder in your marketing efforts to reach the same result. Now is not the time to cut marketing, but to increase it and rather be more effective. Whether in times like these or a booming economy, having the tools to be the most efficient are evident but right now it’s painfully clear, you need Digital Asset Management.
Now the task begins of deciding which way to go. Having a decreased budget is yet another reason to run away from the installed software realm into the stable arms of a Software as a Service (Saas) provider. Let’s just focus on cost right now. An installed provider will charge you and average of $90,000 just to set you up. We will leave all the costly upgrades, training, and maintenance out of the mix for now and just take that number. With a hosted solution from Widen Enterprises, $90,000 would get you an average of 3-5 years of digital asset management services. Again, I will leave out that with a hosted solution all the training, upgrades, and maintenance are included. Think of all the upgrades you have missed in 5 years!
Marketing has seen the digital shift. In an online survey of 400 senior marketing and media executives, 67% identified online video as a primary focus of their 2009 digital marketing campaigns, with 52% planning the launch of an online video project by the second quarter. Manage it with the Widen Media Collective complete with tools like Embed Links, video asset management, project collaboration, and image approval applications. Reallocate that budget now and propel your marketing in 2010!