One way to show organizations looking to increase the efficiency of their marketing operations the power of digital asset management (DAM) is to share stories of our current customers. Being able to read through their journey from feeling the pain of organizing a growing collection of brand assets to having complete control over a central repository with on-demand access to the most needed media files gives our prospects a deeper look into the process. It also gives peace of mind that they will achieve an excellent ROI.
Susan Geiselman, the digital asset coordinator and company historian with Red Gold (yes, the tomato people) recently shared Red Gold’s digital asset management story with us. As you read through the case study, many of their pain points prior to DAM will resonate with those researching DAM for the first time. You will quickly relate to trying to locate files from the last photo shoot that are on someone else’s hard drive somewhere in the office … maybe.
Susan offers reassurance that there is a solution to these issues and walks through the steps Red Gold took during their investigative stages. They created an interdisciplinary investigative team consisting of various digital asset creators and users, in addition to marketing leadership. Susan also describes many of the benefits Red Gold has seen since implementing DAM – product images and all marketing materials are now centrally located and searchable by anyone, anywhere. DAM has also increased collaboration and made creatives more efficient by spending more time creating and less time on file management.
Susan is a model Admin for Red Gold’s DAM system and has great experiences to share with other’s beginning their DAM journey. We are grateful she was willing to share her story with us, and hope you find it valuable as well.
Check out the Red Gold digital asset management case study (PDF) here.