Release: Milwaukee School of Engineering Chooses Widen for Digital Asset Management Solution

by ,

Private Midwestern University to Replace Cluttered Photo Server With Cloud-Based Digital Asset Management From Widen
MSOE Chooses WidenMADISON, WI--(Marketwired - Jun 5, 2013) - Milwaukee School of Engineering (, ranked among the top 20 Midwestern universities by U.S. News & World Report, is now using Widen for its Digital Asset Management needs. MSOE selected Widen to gain tools for organization, keyword searching, and intra-department photo sharing.

"We were storing photos in folders on a network, and it became cumbersome to search through them," said JoEllen Burdue, MSOE's Director of Media Relations. "We didn't have a way to search by keyword. Our photo drive got really large, and organizing photos became more difficult."

The marketing department was responsible for storing all university images, including events photos, marketing and publication shots, faculty and staff headshots, sport team coverage, and more.
The marketing department was the only one with access to the drive, and fulfilling photo requests from other departments became time consuming. Consequently, MSOE's IT Department began an extensive search for a better system and chose Widen DAM.
"We wanted a system that would be easy to navigate, sort, share, store and retrieve files," said Burdue. "Widen's cloud-based system fit our needs."
"Widen has a history of helping higher education customers manage their assets," said Nina Brakel-Schutt, Widen Brand Strategist. "MSOE faces the same challenge that all higher ed institutions grapple with -- centralizing and organizing their many, many files that are hidden across different departments and in disparate locations."
After launching Widen DAM, MSOE's marketing department will be the first users. Gradually, they will extend access to other departments in need of photos. Widen DAM will make photos easy to tag, search, share, and download in any format needed.
To find out more about MSOE, visit
To learn more about Widen digital asset management, visit
About MSOE
MSOE is an independent, non-profit university with about 2,500 students, offering 20 bachelor's degrees and nine master's degrees in engineering, business, mathematics and nursing. MSOE is celebrating its 110th anniversary this year. The university has a national academic reputation; longstanding ties to business and industry; dedicated professors with real-world experience; a 94% placement rate; and the highest average starting and mid-career salaries of any Wisconsin university according to PayScale Inc. MSOE graduates are well-rounded, technologically experienced and high productive professionals and leaders.
About Widen Enterprises, Inc.
Based in Madison, Wisconsin, Widen has honed its more than 60 years of experience in premedia services and color management specifically for assisting customers with building brand equity and supporting consistent brand representation across print and Web communications. Through its inventive suite of Web-based digital asset management applications, Widen software services provide marketing networks with real-time, Web-based access to clients' digital asset libraries, subsequently eliminating manual search and file preparation time, costs related to replacing images and videos that cannot be located, and added costs for hardware, software and upgrades. For more information, visit:

Topics: Customer Stories

comments powered by Disqus

The Widen Blog

Where marketing and creative teams find actionable advice, practical resources, and success stories to flourish in a world connected by content.


Like what you're reading?

We can send you our best articles.

Widen Wins!


Widen Named Software Company of the Year in SIIA CODiE Awards

Read the article


2020 Connectivity Report


Read this report to learn about the value of visual design in a connected marketing world.

Get the report


Gain the competitive edge


Read this guide to learn how to elevate your brand management to win with customer experience.

Get the paper

Are you ready for a DAM solution of your own? Request a demo