ROI with Digital Asset Management Systems

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This is the second video in the series of Widen customer interviews with Jim Scarlata, Senior Marketing Operations Manager for Knaack LLC. In this segment, Jim talks about realizing a return on investment with a digital asset management system implementation. There are both hard and soft benefits that accrue with a DAM solution. The Widen DAM allowed Knaack to immediately eliminate the need for manual intervention with digital assets management and fulfillment by marketing staff, eliminated need to burn CDs and the subsequent shipping costs. Jim talks about how the greatest digital asset library in the world provides no advantage to the marketing operation without the distribution mechanism. Sales channels and marketing partners must have self-serve access to assets 24/7. Jim talks about how the value with digital asset management solutions is seen immediately. Watch the video to learn more as Jim talks about ROI with Widen's digital asset management system.

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