Free yourself to be more creative by taking digital asset management a little more seriously today!
With the demand for rich, engaging content at an all-time high, and the essential need to cut through the clutter for creative efficiency, digital asset management (DAM) is a must-have technology for design teams at organizations of all sizes.
How many times a week do you get requests from colleagues asking for the most recent version of a logo? And how much time do you spend converting Photoshop or Illustrator files to JPGs? Or sending design files back and forth until you’re not even sure which is the most recent version?
Imagine a world where your tedious administrative tasks are taken care of and you actually have time to focus on your creative work. That’s what DAM can do for you. A DAM system can serve as your content command center, allowing assets in and out, and gives you the visibility and control over who has access and at what time.
Here are seven ways DAM helps designers do what they do best:
1. Find assets with a simple search, rather than sorting through files and folders on a shared drive. A DAM system gives you the ability to add metadata to files and import metadata that already exists, for example, if you’re buying stock photography. This enables you to do a keyword search, filter to narrow your results, and quickly find exactly what you need.
DAM systems have a number of advanced search methods and browsing features, all tied together by metadata, to empower others to find exactly what’s needed with control.
2. Access design files anywhere through your web browser via cloud storage. With a DAM system, all your assets are stored in one central location, in the cloud, accessible through any internet browser. This means you have access to assets wherever you are, including while traveling or working remotely.
Store a variety of file formats in your DAM system, including design files. You can store the native files or the entire package. Packaged files will display an enclosed PDF as a preview so you know what you’re looking at. The beauty of a DAM system is being able to quickly preview and work with any common design file format and use it immediately.
3. Set up a collection of brand assets, including logos, brand guidelines and other materials. This solves that logo problem. All of the most up-to-date versions of your logos and brand guidelines can be stored in one central space. This means everyone in your organization has access to them and also gives you a way to share those files with vendors, partners and media outlets.
You can create a share page for a collection of assets, then share it via email or using a simple share link. Collections (or lightboxes) make for an easy way to share your assets for any project, campaign, event, promotion, brand or media purpose. No login required, but you have complete visibility.
4. Manage usage rights and expiration dates to ensure you’re in legal compliance with your licensing agreements. If you buy a lot of stock photography, hire photographers to shoot original photography, or have any other licensed assets lying around, you can benefit from this feature. Your DAM system can be set up to store copyright information and display usage restrictions to users.
By setting up permissions in your DAM system, you have the ability to restrict access to these assets. So, in the case of stock photography, you could make them available to only internal or agency users. You can also link the license agreement to the asset by attaching the document to a group of assets or a single asset. Rights management is one of the key values of DAM system that makes your life as a creative much easier and helps to ensure you’re in legal compliance with your license agreements.
5. Share files and collaborate with other designers without having to email large files. Add files to a collection and share the URL with your colleagues so they can review your work or download the finished product. You can also collaborate and add comments to share thoughts about the assets you’re reviewing. Workflow and collaboration are key components to DAM, ensuring you’re moving projects along efficiently and accurately.
6. Control revision history using asset versioning. If you make changes to a file, DAM systems allow you to upload it as a new version. This means that the filename or number stays the same. All the metadata is retained. The asset remains in all collections it’s been added to. And all other links to the asset remain active. If you need to go back to a previous version or want to see what changes have been made, you can always revert back to a previous version using the dropdown menu.
Using asset versioning in your DAM system ensures you’re always working with the most current assets, and it provides a little time capsule for you to go back to track changes over time.
7. Use asset embed codes to instantly insert visual elements on websites or social media. You can choose from preset or templated embed code sizes, create your own embed code sizes, and you can also resize the asset to a custom size right in Media Collective. The most useful thing about this feature is that it enables you to update the asset automatically across platforms simply by adding a new version to the asset in your DAM system. An embed code that previously showed the red version will now be updated with the new and improved blue version everywhere it appears online.
DAM systems today go beyond just storage and access; they allow you to publish assets directly to the places where you reach your customers!
View the webinar recording to see these workflows in action or check out the summary slides here.
As you can see, there are many time-saving benefits for designers to using a DAM system. There’s an up-front time investment, but it pays off in the end. You and your team can be more organized, efficient and effective in your jobs because you have more control over your content.
How do you know if now is the right time to consider getting a better handle on DAM? Well, how often do you find yourself pondering these questions?
- Do I spend as much time on design as I want to?
- What happens to my content after creation?
- How can I streamline our process?
- How do I prove the value of my creative work?
- How do we keep our brand in check?
If you’re ready to take the next step to see how DAM tools, processes and training can help you have more time to do your best creative work, contact the Widen advisors to get started. Try it out with no hassle! Get your hands on a self-guided demo experience with either of our two options:
- Media Collective is Widen’s flagship enterprise DAM solution that serves all of your needs across the content lifecycle. Request a demo.
- Smartimage is our DAM lite for small workgroups and teams offering basic brand management capabilities. Sign up for a free trial!
Got questions? Widen’s team of DAM advisors are here to help.