Seven Widen product team takeaways from one week in San Francisco

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By Josey Siegenthaler and Libby Maurer of the Widen Product Team

The Media Collective Product Team headed to San Francisco for a week of connecting with customers, networking, and adventure. The Bay Area represents one of the top five highest concentrations of Media Collective DAMsters, and we had the pleasure of meeting so many of them! We thought we’d share a few nuggets we learned along the way.



Product Team Takeaway #1: Analytics from the Sky 
Believe it or not this picture from our flight into the city inspired a 20-minute talk about data. The brown line reminded us of a line graph, which you’ll find a lot of in our new analytics application due for release later this year. We talked about how data helps us understand users better, and drives us to build features that make you shine. So whether it’s from a plane, on the ground or on the web, remember there’s data to be gathered and synthesized all around us. Are you looking in unexpected places to find and use them to improve your DAM?




Product Team Takeaway #2: Get curious!
To get us in the research mode, we asked a lot of questions and ended up with a roomier car and a one-of-kind Wizard of Oz room in our hotel. We’re off to see the DAMsters!



Product Team Takeaway #3: Look for Happy Findings
Workflow drives content at Simpson Strong-Tie. The Simpson team walked us through how their Toolbox assets are fed to their very extensive catalog and the staff efficiencies they are garnering with their Media Collective site. It was during this discussion we heard what we like to call at Widen the “Happy Finding,” the Simpson team was more than delighted to discover that document text was searchable in AI files, this made a huge difference in finding their assets quickly (#happyfindings). Then we said goodbye, not before doing the strongman. Somehow it looks like they have done this before!



Product Team Takeaway #4: Define Your “Widen Worthy”
Breathtaking views and gorgeous assets was the theme on our visit to the Presidio Trust. Formerly a Spanish outpost and Army Base, the Presidio is now a beautiful recreation area with must-see historical exhibits. Their Collective site houses images that are the driving force for their exhibits. We heard the staff use “Widen Worthy” to describe assets that are uploaded to their Collective site. What does “Widen Worthy” mean to you?



Product Team Takeaway #5: Embargoed Content
The team at the University of San Francisco schooled us on “embargoed content,” a media term describing assets reserved for a specific group of stakeholders. In their model, USF’s Media Collective serves as the hub for various departments’ content. These “agencies” create assets with their own budgets and therefore get exclusive rights to them for a period of time before making them widely available to other departments. Roles and asset groups are a perfect fit managing this use case. Go Dons!



Product Team Takeaway #6: Share More
We couldn’t leave San Francisco without visiting SFO airport’s DAM team! SFO truly reflects the spirit of the city, boasting a yoga room (for a more Zen travel experience, naturally), modern architecture, and an art museum (yes, a museum!). They rely on Media Collective’s share links and embed codes to promote their innovation to news outlets around the world. We even made their official agenda board we were right on schedule. Namaste!



Product Team Takeaway #7: Always Tell a Story
We spent a full day learning about product management at the Mind the Product conference. We heard over and over that a foundation of great products is an Agile development process and consistent user feedback – both things we actively practice! Oh, and here’s Jon Kolko reminding that being a good storyteller is an essential skill, regardless of your title. Funny …  didn’t we just launch a contest about that?


Thank you, Bay Area customers, for sharing your version of the Media Collective story, inviting us into your world … and showing us a DAM-tastic time.

P.S. Watch for more details about DAM user meetups in a city near you.

Topics: Culture & Company

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